The Studio 4 Blog
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Blog Archives

The Studio 4 look to create a “Stunning and Lasting Impression” at the Construction Marketing Awards

CMA AwardsWhat is it?

The construction marketing awards (CMA’s) “showcases the construction industry’s creativity, innovation and effectiveness in marketing”.

To enter the awards you have to be invited by an organisation within the UK Construction and Built Environment. These organisations comprise of Architects, Specialist Consultants, Contractors, Developers, Manufacturers and Specialist Suppliers.

Entries are submitted by a marketing team or individual that is responsible for a business development or marketing strategy, within the Construction and Built Environment. There are 23 categories that you can enter which include Agency of the Year, Best Product Launch, Best use of Advertising and Best Branding & Positioning.

Our Entry

The Studios entry for the CMAs is for the ‘Best use of Advertising’ for a product launched by flooring specialists Gerflor. The product being advertised was the Taralay Impression Control & Uni Collection, which is a new vinyl flooring product for 2018.

The range is full of … [Read More]

The Design Process – Concept to Completion

As one of the designers at The Studio 4 I have had the opportunity to work on some really exciting projects over the past 12months, Including advertising campaigns for a leading flooring manufacturer and websites for some of our biggest clients. Producing artwork for projects like this is always a challenge, I’ve written this blog to give insight into how I tackle these briefs.

Every designer is different and there isn’t one single way of working. It all depends on what works best for you, the timescale and the project. But for me as a rule of thumb I break my design process down into 6 key areas. Reaching each step helps me get to the next, and gives me a structure to a more often than not hectic day. It also allows me to understand where each different job is up to, and makes picking them back up easier. … [Read More]

Sans Serif vs Serif: The right font to use

90% of fonts can be split into two categories serif and sans serif. A serif font has small lines tailing from the edges of the letters, symbols and numbers. A sans serif font has straight edges as the name suggests, Sans the French word for without: Without serif.

So how do you go about picking between the two when it comes to your design? Well there are a number of different aspects to consider first.

What is the medium?

Serif fonts as a rule of thumb are easier to read when they are used in print than when they are used digitally. This is because print works have a higher resolution than digital screens. With print documents having between 300 – 600 dots per inch and screens a much lower 100 dots per inch, however more modern Apple device can reach up to 300. This means in some cases the … [Read More]