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Facebook Phone……..Facebook Home

Facebook came out on the 4th of April to deliver its new product to the world, “Facebook Home.” The spread of gossip got out of hand with every one presuming the new creation is a “Facebook Phone” when actually it is “Facebook Home;” A piece of software for Android phones which when downloaded will take over the phone as a kind of phone wrap. The home screen and lock screen will become Facebook pages, presumably on the same style as the Facebook social website. Your home screen will be full of friend’s statuses and pictures and what everyone is doing in your social network. The idea that Zuckerberg has put across is that apps are for computers which are in the past so he has created Facebook software which immerses the phone to make it one with Facebook, instead of an app you just click on to open. This is … [Read More]

Has Google sparked a trend which spells the end for left hand navigation?

It may seem like a trivial change to some, but the recent update to Google’s navigation bar has, for many, signalled the end of an era when it comes to web design.

The acclaimed search engine has unveiled a subtle upgrade to it’s navigation in recent weeks – as opposed to being displayed on the left of the page, navigation now takes pride of place at the top and centre. Being a big name when it comes to the web, this may well set a trend for web developers to take note of. The reasons behind the change have not been officially cited, but we at The Studio 4 have our own theories.

Left hand navigation used to be accepted as the standard, mainly due to the way we tend to read and take in information (ie: In western cultures, from left to right). Not only this, but it provided … [Read More]

Facebook – is it worth paying for popularity?

There’s no denying that Facebook holds a distinct presence in social networking, which is more than likely due to it’s constant reinvention and steady stream of new features. These new features serve a purpose. They help keep it fresh, newsworthy and at the forefront of our minds – which is exactly what a social networking site should strive to be.

But with constant change also comes constant upheaval (and occasional backlash). The 2011 introduction of the timeline, for example, was the cause of many a disgruntled outburst from dis-satisfied users who immediately missed the familiarity and comfort of the tried and true, old-school “wall”. Outraged that a free service had changed without consulting them first, presumably.

Since founding the site in 2004, Zuckerberg and his team have reportedly built up it’s worth to over $1 billion, and their increasing efforts to monetise have become less and less subtle. In … [Read More]

Australian online store introduces world’s first tax on Microsoft IE7

Kogan is slapping a 6.8 per cent tax on customers accessing the company’s website on the Internet Explorer 7 (IE7) browser.

The world first tax will be applied to all products on the website when accessed through IE7. “Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for,” said Ruslan Kogan, Kogan founder and CEO, in a statement.

Customers visiting the website using Internet Explorer 7 are met with a message saying,

‘It appears you or your system administrator has been in a coma for over 5 years and you are still using IE7. To help make the Internet a better place, you will be charged a 6.8% tax on your purchase from This … [Read More]

Alexa Rankings: Good or bad?

Firstly what is Alexa? Alexa determines how popular a website is and places it within it’s online ranking system. This is made up of websites from all over the world, ranging from websites as big as Google and Facebook to ones so small you’ve probably never heard of them. These ranking scores are highly respected within certain circles but many people believe this is a not an accurate way to measure a sites online presence.

The Alexa toolbar is available for free download. It enables users to measure their own traffic and check out competitors. This sounds like the most ideal and simple way to measure your websites traffic, however after looking a little deeper several problems are quickly unearthed. Alexa has been accused by many bloggers of being biased. Alexa even states websites associated with it such as are overrepresented.

One thing they are keen not to mention … [Read More]