The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Blog Archives

The start of a New Year with the Studio 4

Blog - New Year (Matt)

So I am writing the first blog of the year and it is already the 4th week! Things have not stopped since the Christmas break. We have several new accounts, been overseas on business, skype calling in the UK and Europe whilst still servicing the needs of the clients on our doorstep.

With brexit looming I am perplexed at the up turn in business but long may it last. So why have things started so well? I had a look at where the work has come from and some has been PR, a lot of SEO, new design and Branding contracts, loads of websites, hosting, domains, social media, you name it, in the first 3 weeks, we have done it.

So maybe that’s why we are busy, because of the breadth of what we offer. For a team of 14, we are extremely diverse with talented staff in 5 or … [Read More]

Exploring the new WordPress Editor Gutenberg

WordpressWhat is Gutenberg?

Gutenberg is the new visual WordPress editor. It is named after Johannes Gutenberg, who invented the first printing press with moveable type. As of writing this, the new visual editor is currently in its beta testing phase; it is therefore not ready to run on production sites just yet.

How is it different?

For those just starting with WordPress, the new editors goal is to make things ‘easier’. When compared to the current visual editor, Gutenberg requires minimal shortcodes and HTML to make things work.

So, unlike the current WordPress editor, you don’t have to:

Create featured images to be added at the top of a post or page; Write shortcodes for specialized assets of different plugins; Import images, multimedia and approved files from the media library or add HTML shortcodes; Add widgets for content on the side of a page; Copy and paste links for embeds;… [Read More]

The Studio 4 look to create a “Stunning and Lasting Impression” at the Construction Marketing Awards

CMA AwardsWhat is it?

The construction marketing awards (CMA’s) “showcases the construction industry’s creativity, innovation and effectiveness in marketing”.

To enter the awards you have to be invited by an organisation within the UK Construction and Built Environment. These organisations comprise of Architects, Specialist Consultants, Contractors, Developers, Manufacturers and Specialist Suppliers.

Entries are submitted by a marketing team or individual that is responsible for a business development or marketing strategy, within the Construction and Built Environment. There are 23 categories that you can enter which include Agency of the Year, Best Product Launch, Best use of Advertising and Best Branding & Positioning.

Our Entry

The Studios entry for the CMAs is for the ‘Best use of Advertising’ for a product launched by flooring specialists Gerflor. The product being advertised was the Taralay Impression Control & Uni Collection, which is a new vinyl flooring product for 2018.

The range is full of … [Read More]

The benefits of hiring a full service design and marketing agency

So you’re looking for a new website design and build, and your first port of call is to have a quick search on the Internet to find local companies and designers in your area. The chances are many will come up, and they will be a mixture of studios and freelance designers and developers, but which do you choose?

All of these companies will have their pros and cons, as some agencies specialise in a certain aspects of design and marketing. For example they can design your website, however they may not have the resources or knowledge in marketing to get the website to your target market, meaning you will have to find another company to do this aspect. If you are a company that is looking for a high media presence in both print and online, then this may be something to consider, as moving tasks between different agencies … [Read More]

All-Stars 2 – 7 The Studio 4

The charity match between the Newport All-Stars and The Studio 4 proved to be a great success. Fortunately, the weather stayed fine and at 2pm, 25 players and a good crowd descended on the football pitches at Lilleshall Sports centre.

The studio 4 had pre-match concerns about their keeper with none of our players seeing it as their best position, so it was agreed that 3 or 4 of the lads would rotate. As the game kicked off, The studio 4 were under the cosh a little as we tried to get our shape. The All-Stars were passing the ball well and tried to capitalise on the fact that we did not have a natural goal keeper. They operated with a 4-5-1 formation with Ben Jones in the All-Stars midfield looking sharp as the All-Stars gathered a bit of momentum. Twenty minutes into the game and against the run of … [Read More]