The Studio 4 Blog
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Blog Archives

What is search intent and why is it important?

blog - search intent

Over the years, Google has become more and more able to determine the search intent of its users.

As Google wants to give its users exactly what they are looking for quickly, it has placed high importance on getting the intent correct. For example if someone is looking to purchase Google wants to show ecommerce sites so that the user gets to purchase quickly.

4 types of search intent

There are a few distinct types of search intent:

Informational intent

First, there is informational intent. Lots of searches on the internet are of people looking for information. Information about the weather for example or answers to specific questions. In this case, people have a specific question or want to know more about a certain topic. The importance of this has become apparent with the rise of rich snippets where Google tries to provide the answer without you even going to … [Read More]

Which Social Media sites should your business invest in?

social media blog MAY

So you’ve decided to jump into the world of social media investment for your business – welcome! This is a great journey for your business, with 3.48 billion social media users in 2019 alone, it’s a cheap and effective way of marketing.

With so many different platforms to choose from, we understand that it can be quite overwhelming at first. That is why we have compiled our top 5 favorite sites and why they might be appropriate to your business in particular!

Starting from the beginning. It’s not very wise to invest in every site you see, this could be damaging to your time – and budget. Starting with a budget allocated to one or two sites is ideal.

1. Facebook

It won’t come to much of a surprise that Facebook is at the top of our list. With 1.32 billion daily users, the site doesn’t go unnoticed. It’s also … [Read More]

How you can plan and prioritise so that your website performs on Google

Plan & Prioritise

When coming into a new project you will see an endless amount of things to improve. In this blog we will be sharing our tips on how you can plan and prioritise so that your website performs well on Google.

Whilst being a cliché it is essential you don’t try and run before you can walk. Trying to throw a blanket of changes over everything early can lead to results becoming diluted. Some elements of marketing are best done in a systematic process. Whilst it may seem obvious, you simply cannot underestimate the importance of creating a marketing plan and workflow. Doing so will enable you to also pick out priorities, where your time will be used the most and where it is also best spent.

For example, before you try and make your website as search engine friendly as possible you need to make sure that there are no … [Read More]

How best to compare your website traffic

comparing website traffic

Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.

What you need to be looking at: Seasonal trends for your market Marketing consistencies Offline impact
Seasonal Trends

Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:

Traffic increases for one of our clients in February/March with customers preparing for the race season Another client has a peak in traffic in May/June due schools looking at plans for the summer holidays Marketing Consistencies

One of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]

Voice Search and the Implications on SEO

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]