Reports are something that we all must produce, whether we work as in-house SEOs or for agencies. An SEO report can be used to show how far a campaign has progressed, to show the ROI, and to justify why we adopted the strategy we did. However, SEOs prefer to spend their time working on SEO strategy rather than providing reports.
It is important to know what makes a great SEO report and what metrics to look out for for your business.
So what is an SEO Report?
An SEO report is a compilation of SEO indicators that show how well your website is performing. Organic traffic, conversions, backlinks, and technical website health are all topics covered in most reports. SEO reporting is a powerful tool for communicating with stakeholders—usually your boss or client—about the impact of your SEO efforts on their business. SEO report should show:
– How far have … [Read More]