When it comes to determining what metric is most suitable for your campaign it can be difficult to understand which one is of most importance. There is no single metric that determines success on a social platform, but rather a collection of metrics and key performance indicators (KPIs) tailored to the purpose and goals of the business. These may be organic efforts, paid campaigns, or referrals, which together provide an overall result that shows what is working and what is not. So the question becomes, what metrics should a company consider? It all depends on how the company operates and what its goals are.
Micro-actions are tracked through social media KPIs and are easily measurable as metrics are a basic currency on any social platform. These include impressions, views, followers, likes, shares, comments and reach. They often lead to the final action when added together, or the macro … [Read More]