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iOS 14 Mobile Tracking Changes – How Advertisers are Adapting

News by Hannah0 comments

It has now been several months since the latest iOS update from Apple which saw the implementation of mobile tracking changes. One of the biggest questions that has been asked within the Advertising industry is how have we adapted?

What is the big iOS 14 update?

At the start of 2021 Apple released their latest update which would impact the way in which advertisers reach their audience. Following the update users will be required to opt-in to an app tracking their activity outside of the platform.

What is the issue of the update? 

The main concern of this update for advertising purposes is solely based upon the fact that ad campaigns have been created for a specific target audience, created based on their behavior online. If an app is unable to track that information ads will be forced to become generic and so in time could be less effective. 

Another … [Read More]

Google June 2 Update 2021. What you need to know.

Internet by Hannah0 comments

Search Engine Optimisation (SEO) is a key player in getting your website to the top of Google’s search lists. SEO is essentially the process of finding and using the correct keywords within your website’s content, linking to the same phrases that users will search into google. The better the keywords and phrases match the higher your site will rank in the search results.

 

What is the Google Update?

In June, the update to Google’s core algorithm update came out. With another being carried out in July 2021, a month later. Larger than the likes of December 2020, many SEO analysts and companies were worried or cautious of the impacts of the update, be it positive or negative for them. 

Google has updates to change and improve the way data is read, used, and explored, including the processes that decide where a website should be displayed in the search results … [Read More]

How can you Improve Your Email Marketing Campaign?

Online Marketing by Hannah0 comments

Email marketing campaigns are a definite trend for 2021, and it is vital that you are equipped to benefit from them.

Our role as a digital marketing agency in Telford, Shropshire is to help you stay updated with tips and tricks that you can implement to ensure your 2021 email marketing campaigns are top-notch! 

Are you wondering where to begin? Keep on reading this article to discover the best tips to improve your email marketing this year …

 

Originality

While it is good to draw inspiration from other brands similar to yours, receiving carbon copies from different businesses will not help customers. There won’t be any inspiration for them to act on that email.

Finding authenticity can be done through images, text, colours, font, etc. The way you present your email campaigns and how they are directed to your audience is critical in achieving success.

 

Keep Track Of … [Read More]

The Power Of Social Media Advertising

Miscellaneous by Hannah0 comments

Social media is clearly now at the forefront of marketing and there is no sign of it slowing down anytime soon. 

So?… Are you aware of the power that social media advertising can have on your business? There are so many opportunities social media can bring your way if you understand how to utilise it effectively.

Below, we’re sharing our thoughts on the power of social media and how you can make the most of it for your business…

 

Reach Potential Customers

The potential reach with social media advertising is vast. There is no limit when it comes to the number of potential customers you can impact as well as the existing customers that already follow you.

By using all of your social platforms, you can start building your brand awareness and quickly make your business one that stands out. The more you post and interact on social … [Read More]

Choosing the right social media platforms for your business.

Digital by Hannah0 comments

So you’ve decided to jump into the world of social media investment for your business! Not only are people purchasing from businesses on social media, but they’re spending 20%-40% more money on companies that are using social media!

The digital landscape is becoming increasingly more social. The array of social media channels now on offer can mean it is a daunting task for businesses to keep on top of. Our social media marketing service takes the hassle out of giving your business a social presence.

 

How Is Social Media Used For Business?

Social media sites are great for reaching bigger audiences. By using these platforms effectively, you can increase the visibility of your business, promote your products or services, generate new leads, and drive sales.  Things like curated content and following best practices allow for businesses to market their services at maximum efficiency.

 

Facebook

It won’t come to … [Read More]