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What is brand identity and why is it important?

Graphic design by Hannah0 comments

Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).

Branding is important for every company. It allows you to set yourself apart from the competition, and define your company’s USP. 

Here are just a few other reasons why your business should invest in a strong brand identity…

 

Strong Branding Makes You Memorable

While many consumers take the time to research and compare options, others choose whatever they happen to recognise. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.

 

Brand Recognition Builds Trust

A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater … [Read More]

SEO during COVID-19: Opportunities to work on now!

Online Marketing by Hannah0 comments

The world is currently in a state of confusion, due to the recent outbreak of Covid-19. The situation is changing by day, but not all is lost. 

Take this as an opportunity to strategically plan and come out stronger and poised for quick recovery. 

Now is the chance to start thinking about strategic planning post-COVID-19. Here are some current opportunities that you can start working on now for improved SEO on your site.

 

Stay at the Forefront of Google Trends

People spending a lot of time are home, which means people are searching online, a lot. Monitor Google Trends for new questions or topics that people are asking about your industry during this time. 

Staying on top of this data and really starting to recognise trends relevant to your business, this will mean you can begin creating content around those topics. Topics that your customer base are interested in.… [Read More]

7 simple steps to the web design process

Graphic design by Hannah0 comments

Web designers often think about the web design process with a focus on technical matters such as design, code, and content management. But great design isn’t about how you integrate the social media buttons or even slick visuals. Great design is actually about having a website creation process that aligns with an overarching strategy.

Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand the product, company, and branding through a variety of indicators, encompassing visuals, text, and interactions. This means that every element of your site needs to work towards a defined goal.

So, here are 7 of the main steps our team follows, when creating a website. 

 

Goal identification

The first step in the creative graphic design process is the creative brief. It helps the designer learn more about the needs of the client. This step is critical since the designer needs … [Read More]

What is SEO and why do you need it?

Digital by Hannah0 comments

‘SEO’ stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. 

SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index and When you understand how SEO works, you can use different tactics to increase your visibility in search results.

Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.

 

Why is SEO important? 

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Combine that with the fact that the first five results on Google get 67% of all … [Read More]

7 reasons your business should be on social media.

Media by Peter0 comments

Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grown rapidly. More people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business.

If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. So, here are just a few reasons exactly why your business should be using it …

 

Increase your brand awareness.

With nearly half of the world’s population using social platforms, they’re a natural place to reach new and highly targeted potential customers.

Research shows that a person must come into contact with a brand on average seven times before they trust them. This contact makes them more likely to make a purchase. Social … [Read More]