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National Apprenticeship Week!

News by The Studio 40 comments

National Apprenticeship Week takes place from Monday 6th to Saturday 12th February, and includes events, webinars and activities aimed at showcasing the positive impact of apprenticeship on individuals, businesses, and the wider economy.

An apprenticeship is a work-based program that combines on-the-job experience with classroom-based learning. It is designed to provide individuals with the skills and knowledge they need to succeed in their chosen career. The benefits are:

Career Development: An apprenticeship provides individuals with the opportunity to gain valuable experience and develop skills in their chosen field. This can lead to better job prospects and increased earning potential. Hands-on Experience: An apprenticeship provides individuals with the opportunity to work alongside experienced professionals, gaining practical experience in a real-world setting. Education and Qualifications: Apprenticeships provide individuals with the opportunity to earn a nationally recognised qualification while they work. Support: Apprenticeships are designed to provide individuals with support and guidance as… [Read More]

Most important Marketing events in 2023

Online Marketing by The Studio 40 comments

At The Studio4 we always want to offer the best service to our customers, that’s why we are always on the lookout for the latest news and developments in marketing.

One of the many options we use to keep up to date is to attend digital marketing conferences and events, these events allow us to expand our network, share our knowledge and of course learn new techniques.

These are some of the top marketing events happening in 2023:

“Social Media Marketing World” takes place in San Diego on March 13-15th, these conferences bring some of the top minds in social media marketing, and will be presented by Ann Handley, so it’s a great opportunity to receive advice from the author of the best seller “Wall Street Journal”. We will be watching some of the live webinars as they are released.

The second event that we recommend you is “SEM pdx … [Read More]

Elon Musk set to offer £7 Twitter Premium Subscription

News by The Studio 40 comments

Twitter is taking centre stage this week with the platform being sued by former staff as Musk begins mass sacking. This is one of the many changes taking place in the business, with the introduction to a premium subscription plan in full force.

Elon Musk has said Twitter will offer a premium subscription service for £7 a month as part of his £38 billion takeover of the social media platform.

There are a few key things that will come with the premium subscription that will completely change the Twitter that we now know.

Firstly, the £7 will boost the visibility of their posts and allow them to see fewer advertisements on the platform. The subscription will also verify users, enabling them to have the famous ‘blue tick’.

The blue tick symbol is currently a free addition which high-profile users are awarded with once they reach a certain following. Critics are … [Read More]

Meet Maria!

News by The Studio 40 comments

In September María Tenreiro joined us all the way from Madrid! Maria will be learning from the SEO team as part of her work experience here in the UK, whilst also teaching the team some Spanish!

To get to know Maria, we have asked her a few questions about herself. To start, Maria graduated last June with a degree in Business Administration and Management at CUNEF University, located in Madrid. She has also previously worked at Banco Santander in the commercial management department.

Maria would like to orientate her career internationally as she enjoys travelling and getting to know other cultures from around the world. While she is with us, we hope to learn more about the Spanish culture as well!

During her free time, Maria enjoys going to the gym and sailing on her boat in North Spain during the Summer months. During Winter, Maria occasionally likes to snowboard … [Read More]

An introduction to the new Google Analytics 4

Digital by The Studio 40 comments

Information is power, if you want to understand how users interact with your websites, its necessary to use specific tools to understand their behaviour. One of the most used tools is Google universal analytics, in 2021 Google launched a new version under the name of google analytics 4. In this article we will explain the main differences between this new version ‘Google analytics 4’ and the old one ‘Google universal analytic’.

Google universal analytics was first developed with the idea to provide valuable insights into who is visiting the site, and what pages they are viewing. To achieve these factors effectively Universal analytics was focused on the number of visits and pageviews a website had. This provided a general idea of users interests however it was difficult to understand the behaviours of these users. 

Google has now shifted their focus to be more on events instead of the number of … [Read More]

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