The world continued to evolve this year following the global pandemic and the effects it has had on nearly every sector. With some industries growing more than ever and consumer behaviour drastically changing, content makers were required to be more flexible and agile.
Research suggests that 68% of companies set plans to increase their content marketing budget in 2021, with the majority claiming that Search Engine Optimisation (SEO) was the most effective marketing tactic in 2020. This is proven thanks to search traffic increasing by 22% in 2020 for the 1,000 most popular websites worldwide.
Global and national lockdowns resulted in conversations being brought online, google classroom was one of the most popular topics searched in 2021 as a result of the education sector turning to online platforms to teach classes.
Despite living in unprecedented times, 2021 enables the world to continue moving forward.
Key trends of 2021Online shopping… [Read More]