In today’s digital world there has never been more ways to segment and customise messaging to customers. The trusted email remains a traffic source that delivers significant return on investment for businesses across all sectors. The global email marketing market was recently valued to be worth £5.7 billion. With this statistic in mind it is clear that email marketing is a clear beneficial investment.
The benefits of creating email campaigns do not stop at improving key email metrics such as open rate, and click through rate (CTR), but also hidden metrics that can provide your business with a unique edge.
When creating a campaign it is important to consider what the main goals of the email will be. This can vary from promoting sales, customer reviews, or latest news. Make sure to test out different subject lines, images, and layouts to make sure you can maximise engagements whilst also achieving … [Read More]