Information is power, if you want to understand how users interact with your websites, its necessary to use specific tools to understand their behaviour. One of the most used tools is Google universal analytics, in 2021 Google launched a new version under the name of google analytics 4. In this article we will explain the main differences between this new version ‘Google analytics 4’ and the old one ‘Google universal analytic’.
Google universal analytics was first developed with the idea to provide valuable insights into who is visiting the site, and what pages they are viewing. To achieve these factors effectively Universal analytics was focused on the number of visits and pageviews a website had. This provided a general idea of users interests however it was difficult to understand the behaviours of these users.
Google has now shifted their focus to be more on events instead of the number of … [Read More]