Category: Digital

An introduction to the new Google Analytics 4

Digital by The Studio 40 comments

Information is power, if you want to understand how users interact with your websites, its necessary to use specific tools to understand their behaviour. One of the most used tools is Google universal analytics, in 2021 Google launched a new version under the name of google analytics 4. In this article we will explain the main differences between this new version ‘Google analytics 4’ and the old one ‘Google universal analytic’.

Google universal analytics was first developed with the idea to provide valuable insights into who is visiting the site, and what pages they are viewing. To achieve these factors effectively Universal analytics was focused on the number of visits and pageviews a website had. This provided a general idea of users interests however it was difficult to understand the behaviours of these users. 

Google has now shifted their focus to be more on events instead of the number of … [Read More]

What makes an effective Email Marketing campaign?

Digital by Hannah0 comments

In today’s digital world there has never been more ways to segment and customise messaging to customers. The trusted email remains a traffic source that delivers significant return on investment for businesses across all sectors. The global email marketing market was recently valued to be worth £5.7 billion. With this statistic in mind it is clear that email marketing is a clear beneficial investment. 

The benefits of creating email campaigns do not stop at improving key email metrics such as open rate, and click through rate (CTR), but also hidden metrics that can provide your business with a unique edge. 

When creating a campaign it is important to consider what the main goals of the email will be. This can vary from promoting sales, customer reviews, or latest news. Make sure to test out different subject lines, images, and layouts to make sure you can maximise engagements whilst also achieving … [Read More]

Choosing the right social media platforms for your business.

Digital by Hannah0 comments

So you’ve decided to jump into the world of social media investment for your business! Not only are people purchasing from businesses on social media, but they’re spending 20%-40% more money on companies that are using social media!

The digital landscape is becoming increasingly more social. The array of social media channels now on offer can mean it is a daunting task for businesses to keep on top of. Our social media marketing service takes the hassle out of giving your business a social presence.

 

How Is Social Media Used For Business?

Social media sites are great for reaching bigger audiences. By using these platforms effectively, you can increase the visibility of your business, promote your products or services, generate new leads, and drive sales.  Things like curated content and following best practices allow for businesses to market their services at maximum efficiency.

 

Facebook

It won’t come to … [Read More]

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