Category: Publishing

Is ChatGPT the future?

Online Marketing by The Studio 40 comments

We can all agree that ChatGPT has been a great addition to many industries however it’s not the be-all and end-all in its current state.

There is still a lot of human input that is required to ensure the quality of your work.

For us, ChatGPT works more like an icebreaker, helping us skip the umms and ahhs at the start of projects and letting us get straight into brainstorming.

When ChatGPT first came out, everyone thought it was the be-all and end-all for everything language-based.

Although it does a great job at what it is designed to do, it’s not going to take over your job and do everything for you quite yet.

Our job as marketers is to ensure that the end product and service we provide is of top quality. Fact-checking, optimising, researching and predicting the outcomes of our work are all important steps to ensure we … [Read More]

How press releases can help your business

Publishing by Gemma0 comments

Press releasing any work from your business is extremely vital if you want your audiences to grow.

Releasing your articles/blogs to the media is another way of easy self-publishing which can help your company’s market grow distinctively bigger.

Regardless of the set back such as the company’s budget, it’s a small sacrifice that has to be made that can actually boost your company.

So here are some of the top reasons press releasing is beneficial for your business:

Instant Exposure

As a small or medium business, you might have limited resources. However, by taking a single gamble on the copy for a press release can help greatly with the gross marketing of your company.

For example, amongst 80 million people, there will be a large amount who will stumble upon your work e.g online or paperback magazines that could count into the marketing strategy.

You want your audiences to dream … [Read More]

Print – The NEW way to advertise

Publishing by Matt0 comments

Since the advent of the internet in 1989, the need for traditional printed materials has been under threat. Now almost 30 years on, print is having some what of a renaissance.

In a world with emails, tablets and smart phones, why do we even need print?

According to Bauer Media, 84% of readers said they found themselves more engaged when reading a print magazine.

A Neilsen survey also found adverts in magazines and newspapers were still trusted by more than 50% of those surveyed compared to 38% for search engine adverts and 34% for social media adverts.

So why is print seen as such a reliable medium?

With the internet breeding a wealth of fake and inaccurate news, people are turning to print magazines as a trusted source.

For years it has been expected that the next generation will use tablets and mobiles as their only resource for information and … [Read More]

Don’t overlook the value of press releases

Publishing by Lucy0 comments

With the growth of the marketing tools and the expansion of the Internet over the past 10 years, there are now so many ways to now promote your business, but one thing that has always remained constant is content. Press releases are the foundation to so much in today’s world, they are far more valuable than you first think.

I’ve highlighted some of the benefits to having a regular press release.

All businesses can benefit – No matter what industry or the size of your company, it will benefit from press release distribution simply by talking about recent projects or new products and services. Fairly inexpensive – Many companies write their own press releases. But you will also have to consider the costs of using a company to distribute the PR to the relevant players of the industry. Broaden the brand – Purely by releasing a new story it can… [Read More]

Putting together a magazine

Publishing by Gemma0 comments

When you pick up the newspaper in the morning or read your favourite magazine it can be easy to overlook the work that goes in to putting it together. As a diverse marketing agency one of projects that we undertake on a regular basis is designing, compiling and sending magazine’s to print for a reputable publishing house. There are a range of publications that we are involved with including magazines and tabloids however the process for putting these together is pretty much the same. We are going to explain each step from when the editor has written the articles to when it lands in your hands.

The Flatplan

A Flatplan layout

Once the editorial team have decided what articles will be going in the magazine and the sales team have booked all the adverts then we begin stage one of the design process. At this stage a flat plan is … [Read More]

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