Month: April 2020

What is brand identity and why is it important?

Graphic design by Hannah0 comments

Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).

Branding is important for every company. It allows you to set yourself apart from the competition, and define your company’s USP. 

Here are just a few other reasons why your business should invest in a strong brand identity…

 

Strong Branding Makes You Memorable

While many consumers take the time to research and compare options, others choose whatever they happen to recognise. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.

 

Brand Recognition Builds Trust

A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater … [Read More]

SEO during COVID-19: Opportunities to work on now!

Online Marketing by Hannah0 comments

The world is currently in a state of confusion, due to the recent outbreak of Covid-19. The situation is changing by day, but not all is lost. 

Take this as an opportunity to strategically plan and come out stronger and poised for quick recovery. 

Now is the chance to start thinking about strategic planning post-COVID-19. Here are some current opportunities that you can start working on now for improved SEO on your site.

 

Stay at the Forefront of Google Trends

People spending a lot of time are home, which means people are searching online, a lot. Monitor Google Trends for new questions or topics that people are asking about your industry during this time. 

Staying on top of this data and really starting to recognise trends relevant to your business, this will mean you can begin creating content around those topics. Topics that your customer base are interested in.… [Read More]