Brand identity

What is brand identity and why is it important?

Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).

Branding is important for every company. It allows you to set yourself apart from the competition, and define your company’s USP. 

Here are just a few other reasons why your business should invest in a strong brand identity…


  • Strong Branding Makes You Memorable

While many consumers take the time to research and compare options, others choose whatever they happen to recognise. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.


  • Brand Recognition Builds Trust

A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater trust in more established companies.

As a bonus, people also expect to pay more for established products and services.


  • Stand Out From The Crowd

A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.

Due to increasing online competition, having a distinct identity and message has never been more important. The companies who take the time to really get clear on what they stand for, and communicate it in a way that makes people care, will always have a competitive edge.


What The Studio 4 has to offer you…


If you are just starting out then we can help you build a brand identity, which will get you noticed. Our graphic designers will listen to your vision for the company and use our years of professional knowledge to create your brand. 

Corporate identities usually include logo design, brand guidelines and stationery. As we are a fully integrated marketing agency we can build from this brand and offer a turnkey service that will see your business grow.

Contact us today for more information: 

IMPORTANT NOTICE: Any orders accepted by us will be subject to our standard terms and conditions a copy of which can be accessed [here]. No other terms and conditions will be accepted by us, unless agreed to in writing