Author: Hannah

What is SEO and why do you need it?

Digital by Hannah0 comments

‘SEO’ stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. 

SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index and When you understand how SEO works, you can use different tactics to increase your visibility in search results.

Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.

 

Why is SEO important? 

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Combine that with the fact that the first five results on Google get 67% of all … [Read More]

Experiences, Opportunities and Benefits of working at The Studio 4

Miscellaneous by Hannah0 comments

My first few months at The Studio 4 have been personally and professionally eye-opening. From my first experience in driving in heavy snow on my way to work, to working with brand-new clients across various sectors, there has been numerous occasions in my short time where The Studio 4 way of working differs to what I have experienced in previous roles.

As in almost any career, communication is key. Having originally come from a company with an extensive number of employees, constant communication with teammates was largely non-existent. The Studio 4 however is comprised of a relatively small team where communication is key and every member of the team needs to get involved to ensure that the projects handled are completed at the highest standard.

Another key point to The Studio 4 is the importance developing relationships in the workplace with colleagues and with clients. Building relationships with people involved … [Read More]