Websites are often the first interaction potential customers will have with your business. This is why it is important to have a site that is not just informative, but also looks good and is easy to use. Things like colour choice, responsiveness, and navigation are just some of the informative factors to consider when designing your website.
You could have the best content in the world on a great looking website, but it can be pointless if you haven’t considered the navigation of the site. Users need to be able to move freely around the site easily, being able to find exactly what they want. Dropdown menus are a great way to achieve this, such as this one on A&S Landscape.