Since the advent of the internet in 1989, the need for traditional printed materials has been under threat. Now almost 30 years on, print is having some what of a renaissance.
In a world with emails, tablets and smart phones, why do we even need print?
According to Bauer Media, 84% of readers said they found themselves more engaged when reading a print magazine.
A Neilsen survey also found adverts in magazines and newspapers were still trusted by more than 50% of those surveyed compared to 38% for search engine adverts and 34% for social media adverts.
So why is print seen as such a reliable medium?
With the internet breeding a wealth of fake and inaccurate news, people are turning to print magazines as a trusted source.
For years it has been expected that the next generation will use tablets and mobiles as their only resource for information and … [Read More]