Month: June 2017

Print – The NEW way to advertise

Publishing by Matt0 comments

Since the advent of the internet in 1989, the need for traditional printed materials has been under threat. Now almost 30 years on, print is having some what of a renaissance.

In a world with emails, tablets and smart phones, why do we even need print?

According to Bauer Media, 84% of readers said they found themselves more engaged when reading a print magazine.

A Neilsen survey also found adverts in magazines and newspapers were still trusted by more than 50% of those surveyed compared to 38% for search engine adverts and 34% for social media adverts.

So why is print seen as such a reliable medium?

With the internet breeding a wealth of fake and inaccurate news, people are turning to print magazines as a trusted source.

For years it has been expected that the next generation will use tablets and mobiles as their only resource for information and … [Read More]

Why is email marketing important for your business?

Online Marketing by Ashleigh0 comments

People may say that the email marketing days are long gone and that all emails are just spam; however, many other marketing channels have failed to produce the results that email marketing has. Even though many marketers are getting excited about new trends such as blogging, vlogging, SEO and social media, email marketing still works and is an essential part of any marketing strategy…But why is this?

Generates revenue

It is easier to reach a higher audience with one single email and generate a continuous revenue stream, for approximately every 70p you spend on email marketing, around £25 is made in sales which makes it highly profitable than any other marketing investment you will make. Now that is a return which is highly attractive to any business!

Email is a channel you own

Using other marketing platforms such as Facebook, Twitter or Google means you are abiding by their rules … [Read More]