People may say that the email marketing days are long gone and that all emails are just spam; however, many other marketing channels have failed to produce the results that email marketing has. Even though many marketers are getting excited about new trends such as blogging, vlogging, SEO and social media, email marketing still works and is an essential part of any marketing strategy…But why is this?
It is easier to reach a higher audience with one single email and generate a continuous revenue stream, for approximately every 70p you spend on email marketing, around £25 is made in sales which makes it highly profitable than any other marketing investment you will make. Now that is a return which is highly attractive to any business!
Email is a channel you own
Using other marketing platforms such as Facebook, Twitter or Google means you are abiding by their rules … [Read More]