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Over the years, Google has become more and more able to determine the search intent of its users.
As Google wants to give its users exactly what they are looking for quickly, it has placed high importance on getting the intent correct. For example if someone is looking to purchase Google wants to show ecommerce sites so that the user gets to purchase quickly.
4 types of search intent
There are a few distinct types of search intent:
First, there is informational intent. Lots of searches on the internet are of people looking for information. Information about the weather for example or answers to specific questions. In this case, people have a specific question or want to know more about a certain topic. The importance of this has become apparent with the rise of rich snippets where Google tries to provide the answer without you even going to … [Read More]
So you’ve decided to jump into the world of social media investment for your business – welcome! This is a great journey for your business, with 3.48 billion social media users in 2019 alone, it’s a cheap and effective way of marketing.
With so many different platforms to choose from, we understand that it can be quite overwhelming at first. That is why we have compiled our top 5 favourite sites and why they might be appropriate to your business in particular!
Starting from the beginning. It’s not very wise to invest in every site you see, this could be damaging to your time – and budget. Starting with a budget allocated to one or two sites is ideal.
It won’t come to much of a surprise that Facebook is at the top of our list. With 1.32 billion daily users, the site doesn’t go unnoticed. It’s also … [Read More]
For a small business, marketing your services effectively whilst on a budget, can be very challenging. From your brand identity to social media campaigns, there are a range of things which can be done to increase traffic to your website. Here are a few of our favourite top-tips to help market your small Business this year!
Make sure your business is marketed on the right channels
There are a variety of channels that businesses can be found on, but it can be a waste of time trying all of them. Instead, you need to know which channels are appropriate for your business. For example, if you’re a B2B service provider, LinkedIn would be the best suited as you can connect with potential buyers. It’s also a great place to share company news.
However, if you are a fashion or crafts business, Instagram would be a great channel to promote your … [Read More]