Over the years, Google has become more and more able to determine the search intent of its users.
As Google wants to give its users exactly what they are looking for quickly, it has placed high importance on getting the intent correct. For example if someone is looking to purchase Google wants to show ecommerce sites so that the user gets to purchase quickly.
4 types of search intentThere are a few distinct types of search intent:
Informational intent
First, there is informational intent. Lots of searches on the internet are of people looking for information. Information about the weather for example or answers to specific questions. In this case, people have a specific question or want to know more about a certain topic. The importance of this has become apparent with the rise of rich snippets where Google tries to provide the answer without you even going to … [Read More]