Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).
Branding is important for every company. It allows you to set yourself apart from the competition, and define your company’s USP.
Here are just a few other reasons why your business should invest in a strong brand identity…
Strong Branding Makes You Memorable
While many consumers take the time to research and compare options, others choose whatever they happen to recognise. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.
Brand Recognition Builds Trust