Category: SEO

With the majority of internet journeys beginning on search engines SEO is a crucial part of any marketing strategy. Our SEO analysts create blogs on a regular basis in order to provide some handy tips and tricks to stay on top of Google’s ever-changing algorithms.

Is ChatGPT the future?

Online Marketing by The Studio 40 comments

We can all agree that ChatGPT has been a great addition to many industries however it’s not the be-all and end-all in its current state.

There is still a lot of human input that is required to ensure the quality of your work.

For us, ChatGPT works more like an icebreaker, helping us skip the umms and ahhs at the start of projects and letting us get straight into brainstorming.

When ChatGPT first came out, everyone thought it was the be-all and end-all for everything language-based.

Although it does a great job at what it is designed to do, it’s not going to take over your job and do everything for you quite yet.

Our job as marketers is to ensure that the end product and service we provide is of top quality. Fact-checking, optimising, researching and predicting the outcomes of our work are all important steps to ensure we … [Read More]

5 Key Reasons to Use WordPress.

SEO by The Studio 40 comments

People often ask questions such as: 

What is WordPress? Is it still relevant in 2022? Why should I use WordPress? How will it benefit me? 

If you’re curious about learning the answer to any one of these questions, read ahead to learn some of the most valuable reasons as to why you should be using WordPress. 

So what is WordPress?

WordPress is a site that is growing ever more popular and has developed into a strong tool that people use to build their website and one of the most popular choices of content management systems (CMS). With this CMS tool, the process for users is simplified by allowing users to build their website without requiring any specialist knowledge or writing the code themselves. What’s truly great about this site, is that it gives you the opportunity to make plenty of different types of websites which provides you with many … [Read More]

Boosting Your Website’s Performance with SEO: Unleashing the Power of Organic Traffic

SEO by Dom0 comments

In today’s digital age, having a well-optimised website is essential for businesses aiming to thrive online. Search engine optimisation (SEO) is the key to improving a website’s visibility
and attracting organic traffic from search engines like Google. In this Blog, we will explore the fundamental strategies and techniques that can be employed to boost your website’s
performance and enhance its visibility in search engine results.

Laying the Foundation
Keyword research forms the foundation of effective SEO. It involves identifying the keywords and phrases that a target audience uses when searching for products or services related to your business. By understanding the language of your potential customers, you can optimise a website’s content accordingly.

Enhancing Your Website’s Structure
On-page optimisation is a crucial aspect of SEO that focuses on optimising the elements within web pages to enhance the website’s visibility and relevance to search engines. By
implementing effective on-page optimisation strategies, … [Read More]

What makes a perfect SEO Report

SEO by The Studio 40 comments

Reports are something that we all must produce, whether we work as in-house SEOs or for agencies. An SEO report can be used to show how far a campaign has progressed, to show the ROI, and to justify why we adopted the strategy we did.  However, SEOs prefer to spend their time working on SEO strategy rather than providing reports.

It is important to know what makes a great SEO report and what metrics to look out for for your business. 

So what is an SEO Report?

An SEO report is a compilation of SEO indicators that show how well your website is performing. Organic traffic, conversions, backlinks, and technical website health are all topics covered in most reports. SEO reporting is a powerful tool for communicating with stakeholders—usually your boss or client—about the impact of your SEO efforts on their business. SEO report should show:

 – How far have … [Read More]

Google June 2 Update 2021. What you need to know.

Internet by Hannah0 comments

Search Engine Optimisation (SEO) is a key player in getting your website to the top of Google’s search lists. SEO is essentially the process of finding and using the correct keywords within your website’s content, linking to the same phrases that users will search into google. The better the keywords and phrases match the higher your site will rank in the search results.

 

What is the Google Update?

In June, the update to Google’s core algorithm update came out. With another being carried out in July 2021, a month later. Larger than the likes of December 2020, many SEO analysts and companies were worried or cautious of the impacts of the update, be it positive or negative for them. 

Google has updates to change and improve the way data is read, used, and explored, including the processes that decide where a website should be displayed in the search results … [Read More]

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