Category: SEO

For a small business, marketing your services effectively whilst on a budget, can be very challenging. From your brand identity to social media campaigns, there are a range of things which can be done to increase traffic to your website. Here are a few of our favourite top-tips to help market your small Business this year!

There are a variety of channels that businesses can be found on, but it can be a waste of time trying all of them. Instead, you need to know which channels are appropriate for your business. For example, if you’re a B2B service provider, LinkedIn would be the best suited as you can connect with potential buyers. It’s also a great place to share company news.

However, if you are a fashion or crafts business, Instagram would be a great channel to promote your … [Read More]

When coming into a new project you will see an endless amount of things to improve. In this blog we will be sharing our tips on how you can plan and prioritise so that your website performs well on Google.

Whilst being a cliché it is essential you don’t try and run before you can walk. Trying to throw a blanket of changes over everything early can lead to results becoming diluted. Some elements of marketing are best done in a systematic process. Whilst it may seem obvious, you simply cannot underestimate the importance of creating a marketing plan and workflow. Doing so will enable you to also pick out priorities, where your time will be used the most and where it is also best spent.

For example, before you try and make your website as search engine friendly as possible you need to make sure that there are no … [Read More]

Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.

Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:

One of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]