Reports are something that we all must produce, whether we work as in-house SEOs or for agencies. An SEO report can be used to show how far a campaign has progressed, to show the ROI, and to justify why we adopted the strategy we did. However, SEOs prefer to spend their time working on SEO strategy rather than providing reports.
It is important to know what makes a great SEO report and what metrics to look out for for your business.
So what is an SEO Report?
An SEO report is a compilation of SEO indicators that show how well your website is performing. Organic traffic, conversions, backlinks, and technical website health are all topics covered in most reports. SEO reporting is a powerful tool for communicating with stakeholders—usually your boss or client—about the impact of your SEO efforts on their business. SEO report should show:
– How far have we gotten?
– What activities have been carried out, and what impact have they had?
– Recommendations for accelerating growth.
What tools make the best SEO Report?
Of course, there are numerous tools available for creating SEO reports, from spreadsheets and word documents to custom dashboards used to track progress. However, in order to create better SEO reports, we recommend the following tools:
– Google Data Studio
– Google Analytics
– Google Search Console
These tools will enable you to find great insights, select the right metrics, and compile them into a great report. When it comes to whether we should still report on keyword rankings in our SEO reports, the SEO community is frequently divided. Rankings have long been used as a metric of success, and in some cases, it is difficult to shift away from them.