The world is currently in a state of confusion, due to the recent outbreak of Covid-19. The situation is changing by day, but not all is lost.
Take this as an opportunity to strategically plan and come out stronger and poised for quick recovery.
Now is the chance to start thinking about strategic planning post-COVID-19. Here are some current opportunities that you can start working on now for improved SEO on your site.
Stay at the Forefront of Google Trends
People spending a lot of time are home, which means people are searching online, a lot. Monitor Google Trends for new questions or topics that people are asking about your industry during this time.
Staying on top of this data and really starting to recognise trends relevant to your business, this will mean you can begin creating content around those topics. Topics that your customer base are interested in.… [Read More]
‘SEO’ stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google.
SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index and When you understand how SEO works, you can use different tactics to increase your visibility in search results.
Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.
Why is SEO important?
The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.
Combine that with the fact that the first five results on Google get 67% of all … [Read More]
Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grown rapidly. More people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business.
If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. So, here are just a few reasons exactly why your business should be using it …
Increase your brand awareness.
With nearly half of the world’s population using social platforms, they’re a natural place to reach new and highly targeted potential customers.
Research shows that a person must come into contact with a brand on average seven times before they trust them. This contact makes them more likely to make a purchase. Social … [Read More]
Over the years, Google has become more and more able to determine the search intent of its users.
As Google wants to give its users exactly what they are looking for quickly, it has placed high importance on getting the intent correct. For example if someone is looking to purchase Google wants to show ecommerce sites so that the user gets to purchase quickly.
4 types of search intent
There are a few distinct types of search intent:
First, there is informational intent. Lots of searches on the internet are of people looking for information. Information about the weather for example or answers to specific questions. In this case, people have a specific question or want to know more about a certain topic. The importance of this has become apparent with the rise of rich snippets where Google tries to provide the answer without you even going to … [Read More]
So you’ve decided to jump into the world of social media investment for your business – welcome! This is a great journey for your business, with 3.48 billion social media users in 2019 alone, it’s a cheap and effective way of marketing.
With so many different platforms to choose from, we understand that it can be quite overwhelming at first. That is why we have compiled our top 5 favourite sites and why they might be appropriate to your business in particular!
Starting from the beginning. It’s not very wise to invest in every site you see, this could be damaging to your time – and budget. Starting with a budget allocated to one or two sites is ideal.
It won’t come to much of a surprise that Facebook is at the top of our list. With 1.32 billion daily users, the site doesn’t go unnoticed. It’s also … [Read More]
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