Author: Peter

LinkedIn vs Facebook

Online Marketing by Peter0 comments

There are many social media platforms which all offer different things and it can be difficult to know which one will benefit your business the most. Facebook and LinkedIn are two of the biggest platforms available and have a few key differences when it comes to the audience. 

A quick recap

LinkedIn is a social media platform with the main purpose of providing networking abilities for professionals. Initially LinkedIn was created to offer a recruitment platform to businesses, however in time it has developed to boast many features including, status’, blogging, and private messages.

In comparison, Facebook was specifically created as a place for the general public to share and communicate. The “sharing” element of the platform is its most prominent aspect, but similar to LinkedIn, Facebook now has many other features to reach audiences. 

Both platforms come with a group feature that enables you to connect with other people … [Read More]

iOS 14 Mobile Tracking Changes – How Advertisers are Adapting

News by Peter0 comments

It has now been several months since the latest iOS update from Apple which saw the implementation of mobile tracking changes. One of the biggest questions that has been asked within the Advertising industry is how have we adapted?

What is the big iOS 14 update?

At the start of 2021 Apple released their latest update which would impact the way in which advertisers reach their audience. Following the update users will be required to opt-in to an app tracking their activity outside of the platform.

What is the issue of the update? 

The main concern of this update for advertising purposes is solely based upon the fact that ad campaigns have been created for a specific target audience, created based on their behavior online. If an app is unable to track that information ads will be forced to become generic and so in time could be less effective. 

Another … [Read More]

7 reasons your business should be on social media.

Media by Peter0 comments

Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grown rapidly. More people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business.

If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. So, here are just a few reasons exactly why your business should be using it …

 

Increase your brand awareness.

With nearly half of the world’s population using social platforms, they’re a natural place to reach new and highly targeted potential customers.

Research shows that a person must come into contact with a brand on average seven times before they trust them. This contact makes them more likely to make a purchase. Social … [Read More]

Why should I switch my website to HTTPS?

Internet by Peter0 comments

Most people we speak to don’t know the potential benefits of switching their website to https, so here’s how it can help you.

Firstly, What is it?

I’m going to try and keep this relatively low tech – HTTPS webpages typically uses SSL to encrypt communications which involves two ‘keys’ to encrypt communications, a ‘public’ key and a ‘private’ key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa. So if you think of it as a safe, if only you and the person you are sending to the safe to know the combination no one else and look inside. If you send the safe with the door open, there is potential for anyone to see what’s inside.

How do I know if a website is secure?

It will typically be shown by your browser – when a trusted SSL Digital Certificate is … [Read More]

Australian online store introduces world’s first tax on Microsoft IE7

Internet by Peter0 comments

Kogan is slapping a 6.8 per cent tax on customers accessing the company’s website on the Internet Explorer 7 (IE7) browser.

The world first tax will be applied to all products on the Kogan.com website when accessed through IE7. “Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for,” said Ruslan Kogan, Kogan founder and CEO, in a statement.

Customers visiting the website using Internet Explorer 7 are met with a message saying,

‘It appears you or your system administrator has been in a coma for over 5 years and you are still using IE7. To help make the Internet a better place, you will be charged a 6.8% tax on your purchase from Kogan.com. This … [Read More]