Which Social Media sites should your business invest in?

So you’ve decided to jump into the world of social media investment for your business – welcome! This is a great journey for your business, with 3.48 billion social media users in 2019 alone, it’s a cheap and effective way of marketing.

With so many different platforms to choose from, we understand that it can be quite overwhelming at first. That is why we have compiled our top 5 favourite sites and why they might be appropriate to your business in particular!

Starting from the beginning. It’s not very wise to invest in every site you see, this could be damaging to your time – and budget. Starting with a budget allocated to one or two sites is ideal.

1. Facebook

It won’t come to much of a surprise that Facebook is at the top of our list. With 1.32 billion daily users, the site doesn’t go unnoticed. It’s also a great platform to advertise virtually anything! With such a ranged demographic, your page will definitely get some attention.

Facebook enables you to schedule your posts and choose to boost them. On Facebook it’s easy to find your target audience. You can specify by age, gender, employment, interests, relationship status and much more! This gives you the control of where your ads are going and who is evidently seeing them.

2. Instagram

Instagram is second on our list due to its organic growth push. Organic growth is simply achieving performance without paying for advertising. On Instagram, you can easily grow your followers organically and therefore grow the reach of your profile and posts. Instagram is all about the images. We therefore recommend using instagram if your business is very visual and you have loads of great images to share!

3. Twitter

With roughly 330 million monthly users, Twitter is most known for real-time updates. If your business has regular offers/ promotions, Twitter may be a great place to start advertising.

A common feature used on Twitter (and Instagram) is hashtags. Hashtags are great to engage new potential customers, who may be browsing through hashtags you have used on your posts.

4. LinkedIn

If your business follows a B2B model, LinkedIn may be the most appropriate platform for you. LinkedIn is known to be the ‘Social Media Platform for Business’ – perfect, right? With most profiles detailing stuff like their employers and job positions, its easy to target the right audience for your business.

5. Pinterest

Pinterest is the prime location for how-to articles, food recipes and inspiration. If your business has lots of blogs or how-to articles then this may be a great site to advertise on. If your business caters more to females it may be worth knowing that 81% of users on Pinterest are women.

Pinterest is great for niche businesses that fit into particular categories, such as beauty, photography, food, fashion, DIY…

You should now have a broader understanding of how businesses can use social media and specifically what each platform offers. We understand that it can be hard to manage social media as well as everything else involved in your business. That is why at The Studio 4; we can manage your social media accounts for you! By scheduling and posting consistently, using relevant platforms and hashtags, means we can increase your social traffic for your business. As well as all of this, we can help you with paid advertisements and much more!

Find out more about social media marketing here or give us a call today!

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