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Month: August 2013

August 9, 2013May 28, 2021

Social Media platforms, a one sided conversation?

Internet by Work Exp0 comments

When you wake up in the morning and leap out of bed as we all do, why are your first words of the day almost always ” good morning”? Is it really an exceptionally ‘good’ morning most of the time or is this turn of phrase more useful as a way to generally be friendly ?  To be approachable to the people that you care about ? To engage these indivuals and furthermore to create a platform from which you can see how they are, what they are up to and what their plans are.

On a personal level this is seen as the norm but what most people want to know is how can a business go about engaging with its clients in a similar way, especially on a much larger scale. A 9 o’clock phone call to all business partners with an automated message simply saying “good morning” … [Read More]

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August 2, 2013May 28, 2021

Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

SEO by Charita0 comments

Google is now changing how it views optimised anchor text and linking back to websites via news pieces. This will have a big effect on article submissions, social media and news pieces, which are fast becoming a critical factor in a websites performance. These new guidelines will probably be trafficked to a similar level as keyword stuffing in which if you over optimise a page with certain words that may not be of relevance, google frowns on this and actually down grades the page. Likewise with these new guidelines it will prevent people linking unrelated pieces and also prevent people from trying to “over anchor” a particular piece. These practices are something in which we abide by at The Studio 4 anyway (ensuring we only link relevant content!) . How strict these guidelines will be only time will tell. I would expect that the main reason for the shift is … [Read More]

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