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Many people say that content is now king in the SEO world. Surely though content has always been the most important thing if we think about the user.
Now that search engines have advanced far past the days when all that mattered was meta data, looking at your website from the users point of view could pay dividends.
Lets look at the main points as to why content is so important:
1. People will understand your message
Quality content, which explains well what you do will help people understand your products or services. Yes it is true that search engines too will need you to spoon-feed them what it is you do but if you were previously falling short you were failing your customers. Writing quality content which engages users is much more likely to convert visitors into customers. After all, could you really sell that product in 20 words … [Read More]
Following the launch of our new website, The Studio 4 will be posting a fortnightly blog highlighting relevant issues in the world of marketing. Each will be written by a different member of the team on topics that are relevant to them. It maybe the latest hints and tips for SEO, or suggestions on how to best utilise your social media platforms. Through to information on the latest design tools, or how to promote your business through PR. I hope you will find our blogs insightful and if anyone ever wants to ask us a question, we would be more than happy to give our advice.
As it was my turn to write the first blog I thought it made sense to write about why blogging is so important.
We all know what a blog is and the opinion for many is that it can be a tedious task in … [Read More]