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I'm a sucker for a good advertising campaign. I can't help it. Usually I'm drawn to anything topical, or something which has managed to create a social buzz.
Take this weekend's Jubilee celebrations for instance. I was swayed into purchasing some royally themed biscuits, purely because they were named 'queen for a day' and packaged in all the necessary patriotic paraphernalia. I was drawn in, by the not-so-subtle marketing message. Striking an accordance with your audience is an important avenue to explore when marketing your services. The most successful way to do this is to present an interest in shared topics, opinions and current ideas.
Generating a conversation with potential clients or customers is an effective self promotion tactic. It also makes for the beginnings of an accurate and current advertising campaign. Whether you work for a door handle manufacturers or a handbag retailer, it's important to contribute and interact … [Read More]
The Information Commissioner’s Office have announced they will not be fining websites that fail to meet new cookie rules
The new cookie law which is to be implemented from the 26th of May states that websites must provide information to site visitors where users will have to give their consent to the placing of cookies. This law technically came into force last May from the EU directive, but the ICO gave UK sites a year before taking enforcement action. (Information taken from www.pcpro.co.uk).
Cookies are a small text file that is stored on your computer or device when you visit a website. A common cookie is traffic log cookies which help identify which pages are being used. This helps to analyse data about webpage traffic and improve a website in order to tailor it to customer needs. The information is used for statistical analysis purposes and then the data is … [Read More]
When I was at university, every time I found myself in Tesco on a Saturday afternoon, I couldn’t help thinking that my time could be better spent elsewhere. Enter the grand invention of internet shopping. The delivery man used to arrive at an agreed time each week (at one of the infrequent moments when I wasn’t at uni/at the beach/down the pub) and drop off an array of the supermarket’s finest (value) fare. I’d then head to the kitchen to unpack, happy in the knowledge that spaghetti hoops were back on the menu for that evening.
Unbeknown to myself I was actually playing a very small part in the ever growing phenomenon of ecommerce. The term has come to define any kind of business or transaction which is made through the web. Internet shopping is just one example of many.
Internet banking is another big player in the world of … [Read More]
What is this EU cookie law I keep hearing about?
In May 2011 a law was passed stating that all websites dropping non-essential cookies on visitors’ devices have to declare it publicly and visitors should agree to let the cookies be used. The most important thing to know is that if your website doesn’t comply with the new law, you can potentially be fined up to £500,000.
Recent reports suggest that 95% of UK internet companies are yet to comply with the new law  with less than a month to go before the deadline. Time is running out.
Who does it apply to?
If you or your business resides within the EU, you have until the 26th May 2012 to implement your solution on your website(s).
What are ‘Cookies’?
Besides from being a nice tasty snack, Cookies are the name given to a very small file that … [Read More]
Apparently more people in the world have Facebook than they do kettles. I don’t know whether this is true or not but I want to believe it. I have a kettle and I have Facebook – this must mean that I’m a fully fledged member of the twenty-first century. Admittedly I couldn’t live without either. Well, perhaps that’s not quite true. Given the choice I’d keep the kettle – I wouldn’t be able to face the world, let alone Facebook without a cup of tea at 8am.
Whether you resisted or embraced the change, everyone of Facebook’s 900 million users has now been moved over to the new timeline format. I’m getting used to it. I think it’s rather good actually. People moan – they always do when Facebook alters/is temporarily unavailable. Perhaps Facebook deprivation is a greater torture than tea/coffee deprivation?
Timeline does offer the user a greater control … [Read More]