Month: March 2017

Why should I switch my website to HTTPS?

Internet by Peter0 comments

Most people we speak to don’t know the potential benefits of switching their website to https, so here’s how it can help you.

Firstly, What is it?

I’m going to try and keep this relatively low tech – HTTPS webpages typically uses SSL to encrypt communications which involves two ‘keys’ to encrypt communications, a ‘public’ key and a ‘private’ key. Anything encrypted with the public key can only be decrypted by the private key and vice-versa. So if you think of it as a safe, if only you and the person you are sending to the safe to know the combination no one else and look inside. If you send the safe with the door open, there is potential for anyone to see what’s inside.

How do I know if a website is secure?

It will typically be shown by your browser – when a trusted SSL Digital Certificate is … [Read More]

Social media marketing DO’s & DON’Ts for 2017

Online Marketing by Tom0 comments

Social media can often be a minefield for businesses to try and navigate correctly. It is often surprising what will work for some companies but at the same time will be completely useless to others. Spring is often seen as a time to rejuvenate, whether that be yourself, home or business. If it is the latter, a simple way to do so is with a social campaign to reach your desired audience.

Having worked in digital marketing for a number of years now, the one thing I can safely say is that social media is must for ANY business. It doesn’t matter if you’re a multinational conglomerate or simple school bake sale, there is a channel for you and a message for you to shout about, but there are a few things for you to remember when using social media for business. We’ll start with the DON’Ts, things you should … [Read More]