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Author: Tom

How you can plan and prioritise so that your website performs on Google

Online Marketing by Tom0 comments

When coming into a new project you will see an endless amount of things to improve. In this blog we will be sharing our tips on how you can plan and prioritise so that your website performs well on Google.

Whilst being a cliché it is essential you don’t try and run before you can walk. Trying to throw a blanket of changes over everything early can lead to results becoming diluted. Some elements of marketing are best done in a systematic process. Whilst it may seem obvious, you simply cannot underestimate the importance of creating a marketing plan and workflow. Doing so will enable you to also pick out priorities, where your time will be used the most and where it is also best spent.

For example, before you try and make your website as search engine friendly as possible you need to make sure that there are no … [Read More]

Don’t stress the ups and downs of SEO

SEO by Tom0 comments

Have you noticed your keyword rankings yo-yoing recently? One week you can be on the first page of Google and the next week your nowhere to be seen. These days this can happen even without even making changes to your website. Somewhat unfortunately, Google is constantly updating, unless you move with it you’re very much against it.

Google never stays the same. It is constantly making changes to its algorithms, looking for new and innovative ways to make searches more practical for the user. Recent developments in smart searching through mobile devices and voice operated systems have brought the latest waves of changes through.

Sometimes these updates will make no difference to where one of your keywords rank. However there are occasions when Google decides it is going to focus on an element that is seemingly lacking on one of your ranking pages and so consequently your position plummets. You’ll … [Read More]

Social media marketing DO’s & DON’Ts for 2017

Online Marketing by Tom0 comments

Social media can often be a minefield for businesses to try and navigate correctly. It is often surprising what will work for some companies but at the same time will be completely useless to others. Spring is often seen as a time to rejuvenate, whether that be yourself, home or business. If it is the latter, a simple way to do so is with a social campaign to reach your desired audience.

Having worked in digital marketing for a number of years now, the one thing I can safely say is that social media is must for ANY business. It doesn’t matter if you’re a multinational conglomerate or simple school bake sale, there is a channel for you and a message for you to shout about, but there are a few things for you to remember when using social media for business. We’ll start with the DON’Ts, things you should … [Read More]