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Month: September 2017

September 22, 2017September 17, 2019

Don’t stress the ups and downs of SEO

SEO by Tom0 comments

Have you noticed your keyword rankings yo-yoing recently? One week you can be on the first page of Google and the next week your nowhere to be seen. These days this can happen even without even making changes to your website. Somewhat unfortunately, Google is constantly updating, unless you move with it you’re very much against it.

Google never stays the same. It is constantly making changes to its algorithms, looking for new and innovative ways to make searches more practical for the user. Recent developments in smart searching through mobile devices and voice operated systems have brought the latest waves of changes through.

Sometimes these updates will make no difference to where one of your keywords rank. However there are occasions when Google decides it is going to focus on an element that is seemingly lacking on one of your ranking pages and so consequently your position plummets. You’ll … [Read More]

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September 11, 2017

Creating consistency across all of your social media channels

Online Marketing by Charlotte0 comments

Social media is so hot right now and rightly so. For businesses, it offers an enormous potential for social selling, content marketing and customer support providing the perfect opportunity to maximise the reach of your target audience and build your brand.

We’ve put together a guide on how to set up and brand your social media profiles consistently.

Choosing the right platforms

With so many different platforms available and the heavy competition between them it can be difficult to decide which are relevant for your business. Facebook, Twitter and LinkedIn require text, images and links whereas Instagram and Pinterest are picture based. If your business struggles to produce new imagery often then you do not want to be signing up for Instagram. The same goes for Youtube if you don’t have any relevant videos.

Visual branding

Visuals play an important part in social media branding. If each of your profiles … [Read More]

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