Have you noticed your keyword rankings yo-yoing recently? One week you can be on the first page of Google and the next week your nowhere to be seen. These days this can happen even without even making changes to your website. Somewhat unfortunately, Google is constantly updating, unless you move with it you’re very much against it.
Google never stays the same. It is constantly making changes to its algorithms, looking for new and innovative ways to make searches more practical for the user. Recent developments in smart searching through mobile devices and voice operated systems have brought the latest waves of changes through.
Sometimes these updates will make no difference to where one of your keywords rank. However there are occasions when Google decides it is going to focus on an element that is seemingly lacking on one of your ranking pages and so consequently your position plummets. You’ll … [Read More]