We are well into the swing of exhibition season now where most people have to spend an inordinate amount of money to obtain a small plot in what is normally an over crowded hall full of other companies with a similar product offer to your own. You could quite easily spend the duration of the show watching the mass of college students pass your stand wondering “why did I decide to do this”. We have just assisted 3 of our clients whilst they prepare for a big show in the construction industry called “Ecobuild”. You may have a bespoke stand with interactive touch screens or just a roller banner and a few flyers but either way, there are few simple things you should consider in order to make sure that your exhibition experience is an enjoyable one.Design your stand as one piece of artwork rather than a series of… [Read More]
When you pick up the newspaper in the morning or read your favourite magazine it can be easy to overlook the work that goes in to putting it together. As a diverse marketing agency one of projects that we undertake on a regular basis is designing, compiling and sending magazine’s to print for a reputable publishing house. There are a range of publications that we are involved with including magazines and tabloids however the process for putting these together is pretty much the same. We are going to explain each step from when the editor has written the articles to when it lands in your hands.
The FlatplanA Flatplan layout
Once the editorial team have decided what articles will be going in the magazine and the sales team have booked all the adverts then we begin stage one of the design process. At this stage a flat plan is … [Read More]