Sky is a company that’s been known to jump through hoops to get people to sign up to their TV packages. As far as they’re concerned the target market for SkyDigital includes everyone and anyone with a TV. This did not stop the element of surprise that hit me when I saw their latest form of chocolate bribery.
Little squares of indulgent white and dark chocolate were sent to the office today in a white box with the infamous ‘Sky’ logo. The words ‘make work a little sweeter’ were imprinted on the individual chocolates and of course that promise was fulfilled. For all of two minutes we all sat and ate a few chocolates which of course did help to make the day ‘sweeter’. But now I’m sitting here reflecting on the chocolates I ate and not the packages Sky can offer me. The rectangular box that was sent to … [Read More]