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Sky is a company that’s been known to jump through hoops to get people to sign up to their TV packages. As far as they’re concerned the target market for SkyDigital includes everyone and anyone with a TV. This did not stop the element of surprise that hit me when I saw their latest form of chocolate bribery.
Little squares of indulgent white and dark chocolate were sent to the office today in a white box with the infamous ‘Sky’ logo. The words ‘make work a little sweeter’ were imprinted on the individual chocolates and of course that promise was fulfilled. For all of two minutes we all sat and ate a few chocolates which of course did help to make the day ‘sweeter’. But now I’m sitting here reflecting on the chocolates I ate and not the packages Sky can offer me. The rectangular box that was sent to … [Read More]
Linked in is quickly becoming one of the top 10 websites used globally so it’s no surprise that masses of businesses are flocking to the growing social network to promote their services and products. However unlike other platforms such as Facebook and Twitter, LinkedIn is not for telling people about your weekend away in Wales or that pasta you just ate for dinner. Instead the site is building a bridge for businesses who wish to connect with potential clients, attract future employees or simply source out competitors.
So what are the benefits of creating a LinkedIn page for your company?
At a first glace a company page appears to simply consist of a company name, logo, introduction, location, industry and the size of the organisation. However the hidden benefits of LinkedIns tools and functions are not to be overlooked by any business wanting to utilise the mass online market.
Social… [Read More]