Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.
What you need to be looking at: Seasonal trends for your market Marketing consistencies Offline impactSeasonal Trends
Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:
Traffic increases for one of our clients in February/March with customers preparing for the race season Another client has a peak in traffic in May/June due schools looking at plans for the summer holidays Marketing ConsistenciesOne of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]