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Author: Charlotte

The Design Process – Concept to Completion

Graphic design by Charlotte0 comments

As one of the designers at The Studio 4 I have had the opportunity to work on some really exciting projects over the past 12months, Including advertising campaigns for a leading flooring manufacturer and websites for some of our biggest clients. Producing artwork for projects like this is always a challenge, I’ve written this blog to give insight into how I tackle these briefs.

Every designer is different and there isn’t one single way of working. It all depends on what works best for you, the timescale and the project. But for me as a rule of thumb I break my design process down into 6 key areas. Reaching each step helps me get to the next, and gives me a structure to a more often than not hectic day. It also allows me to understand where each different job is up to, and makes picking them back up easier. … [Read More]

The Studio 4 Charity Football Match

News by Charlotte0 comments

The Studio 4 lads have been training for a charity football match against Newport All-Stars over the last couple of months.

The match will take place at Lilleshall National Sports and Conferencing Centre on Sunday 19th November.

Newport All-Stars is a group of lads that all grew up together and now, in their late 30’s put together a football team. They have already played 7 games this season with 4 wins, 1 draw and 2 losses. Matt Curbishley, The Manager of The Studio 4 plays for Newport All-Stars and they are always looking for a new team to pitch themselves against. Matt decided to put together a team from The Studio 4 to go against his old school friends and hopefully give them their toughest test yet.

We’ve also decided to donate all of the proceeds from the day to charity. Our chosen charity is Children in Need ,which is … [Read More]

Creating consistency across all of your social media channels

Online Marketing by Charlotte0 comments

Social media is so hot right now and rightly so. For businesses, it offers an enormous potential for social selling, content marketing and customer support providing the perfect opportunity to maximise the reach of your target audience and build your brand.

We’ve put together a guide on how to set up and brand your social media profiles consistently.

Choosing the right platforms

With so many different platforms available and the heavy competition between them it can be difficult to decide which are relevant for your business. Facebook, Twitter and LinkedIn require text, images and links whereas Instagram and Pinterest are picture based. If your business struggles to produce new imagery often then you do not want to be signing up for Instagram. The same goes for Youtube if you don’t have any relevant videos.

Visual branding

Visuals play an important part in social media branding. If each of your profiles … [Read More]

A day through the eyes of a PR Assistant

Media by Charlotte0 comments

For anyone who has ever wondered what the life is like as a PR Assistant in a marketing agency or for those friends and family who continue to ask me, “so what exactly do you do?” below is a fairly typical day in the life of a PR Assistant…

8:40AM: Arrive in the office. A few people are around but all are beginning to arrive slowly but surely. I start by filling up my HydrateM8 (I latched onto this craze back in 2016) and check my emails for any unexpected surprises. It’s usually full of offers from publications intertwined with client requests.

9:00AM: I begin my day by responding to all emails and re-writing yesterdays To-Do list, it’s definitely my favourite thing to do to keep me organised. Call me lame but it’s so satisfying when you cross a job off the list.

9:45AM: Gasp at the time (takes a … [Read More]