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Author: Laura

Voice Search and the Implications on SEO

Online Marketing by Laura0 comments

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]

5 Tips for Good Website Design

Website design by Laura0 comments

Websites are often the first interaction potential customers will have with your business. This is why it is important to have a site that is not just informative, but also looks good and is easy to use. Things like colour choice, responsiveness, and navigation are just some of the informative factors to consider when designing your website.

Navigation

You could have the best content in the world on a great looking website, but it can be pointless if you haven’t considered the navigation of the site. Users need to be able to move freely around the site easily, being able to find exactly what they want. Dropdown menus are a great way to achieve this, such as this one on A&S Landscape.

 

A dropdown menu is a simple, yet effective way to show users everything your site has to offer. For A&S Landscape, their menu is broken down … [Read More]

What do marketers do?

Miscellaneous by Laura0 comments

Our latest recruit at The Studio 4, Laura Gee has recently graduated from Keele University and is now learning how a degree in marketing differs to working for a marketing company. Read her first blog to find out how she is adapting to a career in SEO and social media.

The one question that University doesn’t actually teach you the answer to. They can teach you all the theory in the world, but one thing I’ve come to realise is that being a marketer isn’t something that can be taught. Of course, I highly value the education I received at University and found it worthwhile, but the real learning began when I started my job here at The Studio 4 two months ago. In fact, I strongly believe that marketers never stop learning.

A large part of my job as an SEO (search engine optimisation) and Social Media analyst involves … [Read More]