social media

Choosing the right social media platforms for your business.

So you’ve decided to jump into the world of social media investment for your business! Not only are people purchasing from businesses on social media, but they’re spending 20%-40% more money on companies that are using social media!

The digital landscape is becoming increasingly more social. The array of social media channels now on offer can mean it is a daunting task for businesses to keep on top of. Our social media marketing service takes the hassle out of giving your business a social presence.


How Is Social Media Used For Business?

Social media sites are great for reaching bigger audiences. By using these platforms effectively, you can increase the visibility of your business, promote your products or services, generate new leads, and drive sales.  Things like curated content and following best practices allow for businesses to market their services at maximum efficiency.


  1. Facebook

It won’t come to much of a surprise that Facebook is at the top of our list. With 2.41 billion daily active users, Facebook is the most widely used social platform. With such a ranged demographic, your page will definitely get some attention.

Facebook enables you to schedule your posts and choose to boost them. On Facebook, it’s easy to find your target audience. You can specify by age, gender, employment, interests, relationship status and much more. This gives you the control of where your ads are going and who is seeing them.


  1. Instagram

Instagram is second on our list due to its organic growth push. Organic growth is simply achieving performance without paying for advertising. On Instagram, you can easily grow your followers organically and therefore grow the reach of your profile and posts. Instagram is all about the images. We, therefore, recommend using Instagram if your business is very visual and you have loads of great images to share!


  1. Twitter

With roughly 330 million monthly users, Twitter is most known for real-time updates. If your business has regular offers/ promotions, Twitter may be a great place to start advertising.


A common feature used on Twitter (and Instagram) is hashtags. Hashtags are great to engage new potential customers, who may be browsing through hashtags you have used on your posts.


  1. LinkedIn

If your business follows a B2B model, LinkedIn may be the most appropriate platform for you. LinkedIn is known to be the ‘Social Media Platform for Business’ – perfect, right? With most profiles detailing stuff like their employers and job positions, its easy to target the right audience for your business.


  1. Pinterest

Pinterest is the prime location for how-to articles, food recipes and inspiration. If your business has lots of blogs or how-to articles then this may be a great site to advertise on. If your business caters more to females it may be worth knowing that 81% of users on Pinterest are women.

Pinterest is great for niche businesses that fit into particular categories, such as beauty, photography, food, fashion, DIY…


What The Studio 4 has to offer you … 

We understand that it can be hard to manage social media as well as everything else involved in your business. That is why at The Studio 4; we can manage your social media accounts for you! By scheduling and posting consistently, using relevant platforms and hashtags, means we can increase your social traffic for your business. As well as all of this, we can help you with paid advertisements and much more!

Find out more about social media marketing here or give us a call today!

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