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Marketing Top-Tips for Small Businesses

top tips

For a small business, marketing your services effectively whilst on a budget, can be very challenging. From your brand identity to social media campaigns, there are a range of things which can be done to increase traffic to your website. Here are a few of our favourite top-tips to help market your small Business this year!

Make sure your business is marketed on the right channels

There are a variety of channels that businesses can be found on, but it can be a waste of time trying all of them. Instead, you need to know which channels are appropriate for your business. For example, if you’re a B2B service provider, LinkedIn would be the best suited as you can connect with potential buyers. It’s also a great place to share company news.

However, if you are a fashion or crafts business, Instagram would be a great channel to promote your … [Read More]

Don’t overlook the value of press releases

With the growth of the marketing tools and the expansion of the Internet over the past 10 years, there are now so many ways to now promote your business, but one thing that has always remained constant is content. Press releases are the foundation to so much in today’s world, they are far more valuable than you first think.

I’ve highlighted some of the benefits to having a regular press release.

All businesses can benefit – No matter what industry or the size of your company, it will benefit from press release distribution simply by talking about recent projects or new products and services. Fairly inexpensive – Many companies write their own press releases. But you will also have to consider the costs of using a company to distribute the PR to the relevant players of the industry. Broaden the brand – Purely by releasing a new story it can… [Read More]