Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grown rapidly. More people follow brands on social media than follow celebrities. On Instagram alone, 80% of people follow at least one business.
If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. So, here are just a few reasons exactly why your business should be using it …
Increase your brand awareness.
With nearly half of the world’s population using social platforms, they’re a natural place to reach new and highly targeted potential customers.
Research shows that a person must come into contact with a brand on average seven times before they trust them. This contact makes them more likely to make a purchase. Social media allows you to stay in the minds of your target market so that they think of you next time.
Customer and audience engagement.
Social networks give you the opportunity to interact directly with customers and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.
If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts.
Increase website traffic.
Social posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.
Learn more about your customers.
Social media generates a huge amount of data about your customers in real-time.
All of the major social networks offer analytics that provides demographic information about the people interacting with your account. This can help you tailor your strategy to better speak to your real audience.
Humanise The Brand.
Showing the human side of your brand is one of the best ways to gain trust between the company and your customers.
This will make the business become much more approachable and friendly. Then the shier, yet potential clientele will have the courage to approach you.
Be cost-effective.
One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
Open Up Opportunities for Sharing.
Sharing information, achievements and mindless musings is much faster than it was thirty years ago. If you have a marketing message you want to get to your audience as quickly as possible, all you have to do is post it on your social accounts.
What The Studio 4 can do for you …
The power of social media is huge, and it can open the doors of success for your business when used in the right manner. Benefits generated are measurable and there is no reason why you shouldn’t be using them.
Here at The Studio 4, we will work with you to successfully create a social media strategy that achieves the goals that you set out. This will involve establishing the target market. We pride ourselves on building great relationships with our clients so that we can work together to create great content.