The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Exploring the new WordPress Editor Gutenberg

WordpressWhat is Gutenberg?

Gutenberg is the new visual WordPress editor. It is named after Johannes Gutenberg, who invented the first printing press with moveable type. As of writing this, the new visual editor is currently in its beta testing phase; it is therefore not ready to run on production sites just yet.

How is it different?

For those just starting with WordPress, the new editors goal is to make things ‘easier’. When compared to the current visual editor, Gutenberg requires minimal shortcodes and HTML to make things work.

So, unlike the current WordPress editor, you don’t have to:

Create featured images to be added at the top of a post or page; Write shortcodes for specialized assets of different plugins; Import images, multimedia and approved files from the media library or add HTML shortcodes; Add widgets for content on the side of a page; Copy and paste links for embeds;… [Read More]

The Studio 4 look to create a “Stunning and Lasting Impression” at the Construction Marketing Awards

CMA AwardsWhat is it?

The construction marketing awards (CMA’s) “showcases the construction industry’s creativity, innovation and effectiveness in marketing”.

To enter the awards you have to be invited by an organisation within the UK Construction and Built Environment. These organisations comprise of Architects, Specialist Consultants, Contractors, Developers, Manufacturers and Specialist Suppliers.

Entries are submitted by a marketing team or individual that is responsible for a business development or marketing strategy, within the Construction and Built Environment. There are 23 categories that you can enter which include Agency of the Year, Best Product Launch, Best use of Advertising and Best Branding & Positioning.

Our Entry

The Studios entry for the CMAs is for the ‘Best use of Advertising’ for a product launched by flooring specialists Gerflor. The product being advertised was the Taralay Impression Control & Uni Collection, which is a new vinyl flooring product for 2018.

The range is full of … [Read More]

Studio 4 expansion – Moving on up

Office move

We are a people business and ensuring that our working environment is in tune with those creative juices is crucial. Only recently we’ve had to move offices to make sure we’ve got enough ‘elbow room’ to enable our talented team to flourish in a space that both inspires and promotes well-being. 

At The Studio4 we’re passionate about what we do and for who we do it for. Delivering results and top-flight levels of service is what drives our creative and management teams. From designers through to writers, account managers and accounts, we’re all here to make sure our valued clients get the very best ‘full service’ package possible. To that end we are constantly evolving and expanding to enable us to provide brilliant advertising, social media and PR solutions that really cut the mustard. 

That in turn means more talented folks that can take your brief from discussion, through to … [Read More]

How best to compare your website traffic

comparing website traffic

Do you have a mass of data from years of business but don’t really know how to accurately compare monthly traffic? Sometimes simply looking at one month compared to the last will not give you an accurate representation of improvements.

What you need to be looking at: Seasonal trends for your market Marketing consistencies Offline impact
Seasonal Trends

Now when I talk about seasonal trends I’m not simply referring to the effects of weather and public holidays. Instead you need to try to establish the trends of your individual marketplace. Some examples may be:

Traffic increases for one of our clients in February/March with customers preparing for the race season Another client has a peak in traffic in May/June due schools looking at plans for the summer holidays Marketing Consistencies

One of the biggest factors in increases and decreases will be extra marketing activity. For example overall traffic may decrease … [Read More]

Voice Search and the Implications on SEO

We cannot deny that mobile phones are now completely ubiquitous in our lives. The fact that nearly everyone and anyone has a mobile device is something that we have adapted to. Not only this, but as the way we use our mobiles has changed over past years, SEO practices have adapted to this way of living too. However, as technologies move forward, do we need to be doing more to make sure our SEO strategy is in line with the new ways people are searching?

The likes of the Google Home or Amazons Alexa are gaining an enormous presence in not only UK homes, but across the world too. Gone are the days when you needed to pick up you mobile to search for something, in just a few simple words you can find the answer to pretty much anything. With these technologies making further advancements too, online shopping has … [Read More]