The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

The start of a New Year with the Studio 4

Blog - New Year (Matt)

So I am writing the first blog of the year and it is already the 4th week! Things have not stopped since the Christmas break. We have several new accounts, been overseas on business, skype calling in the UK and Europe whilst still servicing the needs of the clients on our doorstep.

With brexit looming I am perplexed at the up turn in business but long may it last. So why have things started so well? I had a look at where the work has come from and some has been PR, a lot of SEO, new design and Branding contracts, loads of websites, hosting, domains, social media, you name it, in the first 3 weeks, we have done it.

So maybe that’s why we are busy, because of the breadth of what we offer. For a team of 14, we are extremely diverse with talented staff in 5 or … [Read More]

How you can plan and prioritise so that your website performs on Google

Plan & Prioritise

When coming into a new project you will see an endless amount of things to improve. In this blog we will be sharing our tips on how you can plan and prioritise so that your website performs well on Google.

Whilst being a cliché it is essential you don’t try and run before you can walk. Trying to throw a blanket of changes over everything early can lead to results becoming diluted. Some elements of marketing are best done in a systematic process. Whilst it may seem obvious, you simply cannot underestimate the importance of creating a marketing plan and workflow. Doing so will enable you to also pick out priorities, where your time will be used the most and where it is also best spent.

For example, before you try and make your website as search engine friendly as possible you need to make sure that there are no … [Read More]

Exploring the new WordPress Editor Gutenberg

WordpressWhat is Gutenberg?

Gutenberg is the new visual WordPress editor. It is named after Johannes Gutenberg, who invented the first printing press with moveable type. As of writing this, the new visual editor is currently in its beta testing phase; it is therefore not ready to run on production sites just yet.

How is it different?

For those just starting with WordPress, the new editors goal is to make things ‘easier’. When compared to the current visual editor, Gutenberg requires minimal shortcodes and HTML to make things work.

So, unlike the current WordPress editor, you don’t have to:

Create featured images to be added at the top of a post or page; Write shortcodes for specialized assets of different plugins; Import images, multimedia and approved files from the media library or add HTML shortcodes; Add widgets for content on the side of a page; Copy and paste links for embeds;… [Read More]

The Studio 4 look to create a “Stunning and Lasting Impression” at the Construction Marketing Awards

CMA AwardsWhat is it?

The construction marketing awards (CMA’s) “showcases the construction industry’s creativity, innovation and effectiveness in marketing”.

To enter the awards you have to be invited by an organisation within the UK Construction and Built Environment. These organisations comprise of Architects, Specialist Consultants, Contractors, Developers, Manufacturers and Specialist Suppliers.

Entries are submitted by a marketing team or individual that is responsible for a business development or marketing strategy, within the Construction and Built Environment. There are 23 categories that you can enter which include Agency of the Year, Best Product Launch, Best use of Advertising and Best Branding & Positioning.

Our Entry

The Studios entry for the CMAs is for the ‘Best use of Advertising’ for a product launched by flooring specialists Gerflor. The product being advertised was the Taralay Impression Control & Uni Collection, which is a new vinyl flooring product for 2018.

The range is full of … [Read More]

Studio 4 expansion – Moving on up

Office move

We are a people business and ensuring that our working environment is in tune with those creative juices is crucial. Only recently we’ve had to move offices to make sure we’ve got enough ‘elbow room’ to enable our talented team to flourish in a space that both inspires and promotes well-being. 

At The Studio4 we’re passionate about what we do and for who we do it for. Delivering results and top-flight levels of service is what drives our creative and management teams. From designers through to writers, account managers and accounts, we’re all here to make sure our valued clients get the very best ‘full service’ package possible. To that end we are constantly evolving and expanding to enable us to provide brilliant advertising, social media and PR solutions that really cut the mustard. 

That in turn means more talented folks that can take your brief from discussion, through to … [Read More]