The Studio 4 Blog
We like to keep you up to date with everything that is happening here at The Studio 4, so welcome to our blog.

Marketing Top-Tips for Small Businesses

top tips

For a small business, marketing your services effectively whilst on a budget, can be very challenging. From your brand identity to social media campaigns, there are a range of things which can be done to increase traffic to your website. Here are a few of our favourite top-tips to help market your small Business this year!

Make sure your business is marketed on the right channels

There are a variety of channels that businesses can be found on, but it can be a waste of time trying all of them. Instead, you need to know which channels are appropriate for your business. For example, if you’re a B2B service provider, LinkedIn would be the best suited as you can connect with potential buyers. It’s also a great place to share company news.

However, if you are a fashion or crafts business, Instagram would be a great channel to promote your … [Read More]

How press releases can help your business

pr blog cover

Press releasing any work from your business is extremely vital if you want your audiences to grow.

Releasing your articles/blogs to the media is another way of easy self-publishing which can help your company’s market grow distinctively bigger.

Regardless of the set back such as the company’s budget, it’s a small sacrifice that has to be made that can actually boost your company.

So here are some of the top reasons press releasing is beneficial for your business:

Instant Exposure

As a small or medium business, you might have limited resources. However, by taking a single gamble on the copy for a press release can help greatly with the gross marketing of your company.

For example, amongst 80 million people, there will be a large amount who will stumble upon your work e.g online or paperback magazines that could count into the marketing strategy.

You want your audiences to dream … [Read More]

The start of a New Year with the Studio 4

Blog - New Year (Matt)

So I am writing the first blog of the year and it is already the 4th week! Things have not stopped since the Christmas break. We have several new accounts, been overseas on business, skype calling in the UK and Europe whilst still servicing the needs of the clients on our doorstep.

With brexit looming I am perplexed at the up turn in business but long may it last. So why have things started so well? I had a look at where the work has come from and some has been PR, a lot of SEO, new design and Branding contracts, loads of websites, hosting, domains, social media, you name it, in the first 3 weeks, we have done it.

So maybe that’s why we are busy, because of the breadth of what we offer. For a team of 14, we are extremely diverse with talented staff in 5 or … [Read More]

How you can plan and prioritise so that your website performs on Google

Plan & Prioritise

When coming into a new project you will see an endless amount of things to improve. In this blog we will be sharing our tips on how you can plan and prioritise so that your website performs well on Google.

Whilst being a cliché it is essential you don’t try and run before you can walk. Trying to throw a blanket of changes over everything early can lead to results becoming diluted. Some elements of marketing are best done in a systematic process. Whilst it may seem obvious, you simply cannot underestimate the importance of creating a marketing plan and workflow. Doing so will enable you to also pick out priorities, where your time will be used the most and where it is also best spent.

For example, before you try and make your website as search engine friendly as possible you need to make sure that there are no … [Read More]

Exploring the new WordPress Editor Gutenberg

WordpressWhat is Gutenberg?

Gutenberg is the new visual WordPress editor. It is named after Johannes Gutenberg, who invented the first printing press with moveable type. As of writing this, the new visual editor is currently in its beta testing phase; it is therefore not ready to run on production sites just yet.

How is it different?

For those just starting with WordPress, the new editors goal is to make things ‘easier’. When compared to the current visual editor, Gutenberg requires minimal shortcodes and HTML to make things work.

So, unlike the current WordPress editor, you don’t have to:

Create featured images to be added at the top of a post or page; Write shortcodes for specialized assets of different plugins; Import images, multimedia and approved files from the media library or add HTML shortcodes; Add widgets for content on the side of a page; Copy and paste links for embeds;… [Read More]