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How To Write A Winning Blog Post

SEO by The Studio 40 comments

The Studio 4 have been writing blog posts for over 10 years. Back in 2016 we wrote ‘The Importance of Blogging’. Which covered topics such as:

Repurposing content  Establishing expertise  Google rankings Blog context

Over the last 8 years and with the emergence of Ai, blog posting has changed a lot but many of the core principles remain the same. 

In the world of blogging, and more specifically marketing, learning how to write a blog post is a fine line between educating and entertaining your audience while also providing Google the keywords it needs in order to reach your target audience by ranking on search engine results pages.

On-top of this you’re also competing with other blogs online that are covering the same topics as you, which leads into our first point: 

1.Research your competitors

Before diving into your topic, spend some time searching on google for blogs … [Read More]

Key Questions When Choosing an SEO Company

SEO by The Studio 40 comments

Choosing the right SEO company can prove to be a difficult task, however finding the right people to work on your SEO can make a significant difference in improving your online presence. A reliable SEO partner can help your website climb search engine rankings, drive organic traffic, and boost your online visibility. Here are some key questions to guide you in choosing the best SEO company for your needs.

Past Client Results

Don’t be shy! Make sure to ask for case studies of successful past projects, this will give you insight into the companies capabilities and the results they have achieved for other clients. Look for confidence and expertise in the company’s work. A company that can demonstrate a history of successful SEO campaigns is likely to deliver similar results for your business.

SEO Process

Transparency is crucial when evaluating an SEO company. Seek detailed information about their approach to … [Read More]

The Rise of DIY Website Builders: Why we think WordPress Still Reigns Supreme

Website design by The Studio 40 comments

In recent years, the landscape of website development has undergone a dramatic transformation. With the emergence of DIY website builders, creating a website has become more accessible to individuals and businesses alike. These platforms offer intuitive drag-and-drop interfaces, allowing users to design and deploy websites without any knowledge of coding. While the popularity of DIY builders continues to soar, the question arises: do they truly replace the need for professional coded options like WordPress?

The DIY Revolution

DIY website builders have revolutionised web development, empowering entrepreneurs, small businesses, and individuals with limited technical skills to establish their online presence. Platforms such as Wix, Squarespace, Webflow and Shopify have gained immense popularity due to their user-friendly interfaces and customisable templates.

The appeal of DIY website builders lies in their simplicity and convenience. Users can choose from a variety of pre-designed templates, customise layouts, add content, and even integrate e-commerce functionalities with … [Read More]

National Apprenticeship Week 2024!

News by The Studio 40 comments

National Apprenticeship Week 2024 takes place from Monday 5th to Saturday 11th February, and includes events, webinars and activities aimed at showcasing the positive impact of apprenticeship on individuals, businesses, and the wider economy.

An apprenticeship is a work-based program that combines on-the-job experience with classroom-based learning. It is designed to provide individuals with the skills and knowledge they need to succeed in their chosen career. The benefits are:

Career Development: An apprenticeship provides individuals with the opportunity to gain valuable experience and develop skills in their chosen field. This can lead to better job prospects and increased earning potential. Hands-on Experience: An apprenticeship provides individuals with the opportunity to work alongside experienced professionals, gaining practical experience in a real-world setting. Education and Qualifications: Apprenticeships provide individuals with the opportunity to earn a nationally recognised qualification while they work. Support: Apprenticeships are designed to provide individuals with support and guidance… [Read More]

SEO – Navigating the jungle of information overload: The Basics

SEO by The Studio 40 comments

As you start on your SEO journey, it can often feel like navigating a dense jungle of information, the sheer amount of data, strategies and understanding how they all fit together can be overwhelming.

Here at The Studio 4 we have an outstanding team of SEO experts who can break down the challenges and intricacies for you over the course of this blog. 

In this blog we will go over what we believe to be the 5 most important sections of SEO to help you get started on your journey, while also laying the foundation for some of the more complex areas of SEO. From effective keyword research and on-page optimisation, to planning and creating quality content, you will have everything you need to form a solid baseline for your website. 

Over the course of this blog we will go through: 

Navigating Keyword Research On-page Optimisation Site Speed Internal Linking… [Read More]
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