email marketing

How can you Improve Your Email Marketing Campaign?

Email marketing campaigns are a definite trend for 2021, and it is vital that you are equipped to benefit from them.

Our role as a digital marketing agency in Telford, Shropshire is to help you stay updated with tips and tricks that you can implement to ensure your 2021 email marketing campaigns are top-notch! 

Are you wondering where to begin? Keep on reading this article to discover the best tips to improve your email marketing this year …



While it is good to draw inspiration from other brands similar to yours, receiving carbon copies from different businesses will not help customers. There won’t be any inspiration for them to act on that email.

Finding authenticity can be done through images, text, colours, font, etc. The way you present your email campaigns and how they are directed to your audience is critical in achieving success.


Keep Track Of Your Email Marketing statistics

As good as it is to strategise and send out some amazing emails,  if you are not keeping track of the data, there is no way for you to continue improving.

The essential data to keep track of includes your click-through rates, email open rates, unsubscribe rates, conversion rates, and the campaign’s ROI. These figures will guide your next campaign, so you do more of what worked and less of what didn’t.


Make Sure Your Emails Are Mobile-Friendly

Most people check their emails and social media platforms on their phones multiple times a day. If your email lands up in their inbox but cannot be adequately seen or read on a mobile screen, you are going to lose a lot of interest. 

To avoid losing your customers’ interests, make it a priority to get your emails mobile-friendly while remaining interactive, user-friendly, catchy, and informative.


Create Bold CTAs

Your call to action’s (CTAs) are your most valuable part of the email. If you are not making these very clear and bold, you will be missing out on potential conversions.

Often people prefer having direction or guidance. If there are no obvious CTAs, the customers can feel confused or uncertain about what they should do next. Think of it like you are doing your customers a favour!

Remember, this doesn’t have to be solely for purchasing CTAs. These can include CTAs to phone you, visit your website, or even fill in a form. The important thing is that you make your aim clear.


Audience Segmentation Will Be Your Best Friend

Not every single customer is at the same point in their journey and therefore have different requirements. Considering this, segmenting your audience into various groups based on needs, existing customers, new customers, etc., will benefit you in the long run.

For example, an existing customer will not benefit from a discount code available for all first-time purchasers. Similarly, a new customer will not be interested in joining a loyalty program, as they haven’t ever interacted with your business before.

These points are useful when segmenting your audience and creating campaigns targeting their different needs.

2021 is the year to make use of email marketing campaigns in the best way possible. Take these tips and apply them once you start creating your campaigns. You have nothing to lose!


Contact The Studio 4 today, for more information and creating email campaigns.

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