Author: Hannah

Choosing the right metric for success

Online Marketing by Hannah0 comments

When it comes to determining what metric is most suitable for your campaign it can be difficult to understand which one is of most importance. There is no single metric that determines success on a social platform, but rather a collection of metrics and key performance indicators (KPIs) tailored to the purpose and goals of the business. These may be organic efforts, paid campaigns, or referrals, which together provide an overall result that shows what is working and what is not. So the question becomes, what metrics should a company consider? It all depends on how the company operates and what its goals are.

Micro-action tracking

Micro-actions are tracked through social media KPIs and are easily measurable as metrics are a basic currency on any social platform. These include impressions, views, followers, likes, shares, comments and reach. They often lead to the final action when added together, or … [Read More]

What makes an effective Email Marketing campaign?

Digital by Hannah0 comments

In today’s digital world there has never been more ways to segment and customise messaging to customers. The trusted email remains a traffic source that delivers significant return on investment for businesses across all sectors. The global email marketing market was recently valued to be worth £5.7 billion. With this statistic in mind it is clear that email marketing is a clear beneficial investment. 

The benefits of creating email campaigns do not stop at improving key email metrics such as open rate, and click through rate (CTR), but also hidden metrics that can provide your business with a unique edge. 

When creating a campaign it is important to consider what the main goals of the email will be. This can vary from promoting sales, customer reviews, or latest news. Make sure to test out different subject lines, images, and layouts to make sure you can maximise engagements whilst also achieving … [Read More]

Top SEO tricks to improve Organic Traffic

Online Marketing by Hannah0 comments

Once you have developed a basic understanding of Search Engine Optimisation you may require additional SEO techniques to help take your site’s organic traffic to the next level. When you have first created your site you should have already covered a basic level of SEO, this can include: optimised title and meta tags, optimised content, and keyword research. But what more can be done? Here are some top tips that can help you maximise your site’s performance. 

Analyse your competitors

The more you know about your competitors, the better. The same applies in SEO. By researching into your competitors’ SEO strategy you can improve your own site’s performance. 

When you research what works well for other websites within the same industry as you, it is important to understand why their approaches work best before using the information to tailor your approach. 

One effective form of competitor research to complete is … [Read More]

A recap of 2021

News by Hannah0 comments

The world continued to evolve this year following the global pandemic and the effects it has had on nearly every sector. With some industries growing more than ever and consumer behaviour drastically changing, content makers were required to be more flexible and agile. 

Research suggests that 68% of companies set plans to increase their content marketing budget in 2021, with the majority claiming that Search Engine Optimisation (SEO) was the most effective marketing tactic in 2020. This is proven thanks to search traffic increasing by 22% in 2020 for the 1,000 most popular websites worldwide.

Global and national lockdowns resulted in conversations being brought online, google classroom was one of the most popular topics searched in 2021 as a result of the education sector turning to online platforms to teach classes. 

Despite living in unprecedented times, 2021 enables the world to continue moving forward. 

Key trends of 2021

Online shopping… [Read More]

LinkedIn vs Facebook

Online Marketing by Hannah0 comments

There are many social media platforms which all offer different things and it can be difficult to know which one will benefit your business the most. Facebook and LinkedIn are two of the biggest platforms available and have a few key differences when it comes to the audience. 

A quick recap

LinkedIn is a social media platform with the main purpose of providing networking abilities for professionals. Initially LinkedIn was created to offer a recruitment platform to businesses, however in time it has developed to boast many features including, status’, blogging, and private messages.

In comparison, Facebook was specifically created as a place for the general public to share and communicate. The “sharing” element of the platform is its most prominent aspect, but similar to LinkedIn, Facebook now has many other features to reach audiences. 

Both platforms come with a group feature that enables you to connect with other people … [Read More]

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