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Category: SEO

With the majority of internet journeys beginning on search engines SEO is a crucial part of any marketing strategy. Our SEO analysts create blogs on a regular basis in order to provide some handy tips and tricks to stay on top of Google’s ever-changing algorithms.

Boosting Your Website’s Performance with SEO: Unleashing the Power of Organic Traffic

SEO by Dom0 comments

In today’s digital age, having a well-optimised website is essential for businesses aiming to thrive online. Search engine optimisation (SEO) is the key to improving a website’s visibility
and attracting organic traffic from search engines like Google. In this Blog, we will explore the fundamental strategies and techniques that can be employed to boost your website’s
performance and enhance its visibility in search engine results.

Laying the Foundation
Keyword research forms the foundation of effective SEO. It involves identifying the keywords and phrases that a target audience uses when searching for products or services related to your business. By understanding the language of your potential customers, you can optimise a website’s content accordingly.

Enhancing Your Website’s Structure
On-page optimisation is a crucial aspect of SEO that focuses on optimising the elements within web pages to enhance the website’s visibility and relevance to search engines. By
implementing effective on-page optimisation strategies, … [Read More]

What makes a perfect SEO Report

SEO by The Studio 40 comments

Reports are something that we all must produce, whether we work as in-house SEOs or for agencies. An SEO report can be used to show how far a campaign has progressed, to show the ROI, and to justify why we adopted the strategy we did.  However, SEOs prefer to spend their time working on SEO strategy rather than providing reports.

It is important to know what makes a great SEO report and what metrics to look out for for your business. 

So what is an SEO Report?

An SEO report is a compilation of SEO indicators that show how well your website is performing. Organic traffic, conversions, backlinks, and technical website health are all topics covered in most reports. SEO reporting is a powerful tool for communicating with stakeholders—usually your boss or client—about the impact of your SEO efforts on their business. SEO report should show:

 – How far have … [Read More]

Google June 2 Update 2021. What you need to know.

Internet by Hannah0 comments

Search Engine Optimisation (SEO) is a key player in getting your website to the top of Google’s search lists. SEO is essentially the process of finding and using the correct keywords within your website’s content, linking to the same phrases that users will search into google. The better the keywords and phrases match the higher your site will rank in the search results.

 

What is the Google Update?

In June, the update to Google’s core algorithm update came out. With another being carried out in July 2021, a month later. Larger than the likes of December 2020, many SEO analysts and companies were worried or cautious of the impacts of the update, be it positive or negative for them. 

Google has updates to change and improve the way data is read, used, and explored, including the processes that decide where a website should be displayed in the search results … [Read More]

SEO during COVID-19: Opportunities to work on now!

Online Marketing by Hannah0 comments

The world is currently in a state of confusion, due to the recent outbreak of Covid-19. The situation is changing by day, but not all is lost. 

Take this as an opportunity to strategically plan and come out stronger and poised for quick recovery. 

Now is the chance to start thinking about strategic planning post-COVID-19. Here are some current opportunities that you can start working on now for improved SEO on your site.

 

Stay at the Forefront of Google Trends

People spending a lot of time are home, which means people are searching online, a lot. Monitor Google Trends for new questions or topics that people are asking about your industry during this time. 

Staying on top of this data and really starting to recognise trends relevant to your business, this will mean you can begin creating content around those topics. Topics that your customer base are interested in.… [Read More]

What is Search Intent and why is it important?

Online Marketing by Gemma0 comments

Over the years, Google has become more and more able to determine the search intent of its users.

As Google wants to give its users exactly what they are looking for quickly, it has placed high importance on getting the intent correct. For example if someone is looking to purchase Google wants to show ecommerce sites so that the user gets to purchase quickly.

4 types of search intent

There are a few distinct types of search intent:

Informational intent

First, there is informational intent. Lots of searches on the internet are of people looking for information. Information about the weather for example or answers to specific questions. In this case, people have a specific question or want to know more about a certain topic. The importance of this has become apparent with the rise of rich snippets where Google tries to provide the answer without you even going to … [Read More]

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