The first task of this morning for me is to check hotmail. Twelve new emails, half of which are from people trying to sell me things. There’s 75% off here, free delivery there, SUMMER SALE STARTS NOW, major markdowns, sweet summer deals, etc, etc, etc. Instantly I find myself pouring through pages of emails, looking to buy shoes I don’t need, clothes I already have and handbags I can’t afford. Every day I have another three emails from different companies, each boasting a different deal or offer everyday specifically chosen and worded to grab the customers attention and make them open and click through rather than delete. And this begs the question, how important is the subject line of an email?
It was only after I began researching the importance of a subject line that I realised just how much more there was to it. The internet is full of … [Read More]