Author: Matt

Marketing your company in 2012

Internet by Matt0 comments

January may feel like a bit of blur. Christmas only seems as if it was yesterday and you are already waving bye bye to the first month of the year. But it’s not too late to focus on a handful of changes that could really make a difference to how you market your company in 2012.

Here’s what we think you should have on your radar.

1. Invest in content

We find that a lack of good quality content is the single biggest marketing barrier that our clients face on a day to day basis. Content more often than not ends up in a rush job with that empty feeling of “things could have been so much better”, or it is written by your marketing agency with very little client input provided. It is important that you realise it is you that live and breathe your products or services so … [Read More]

The Benefits of a Creative Design

Media by Matt0 comments

For whatever reason, every company needs promotion. Some may want to use it to extend their product portfolio; others simply to have better communication with their client base. Whatever it is, the impact of a creative design is now more valuable than ever. By contracting with an expert design company, you provide yourself with a significant edge over your competition as perceived by your potential customers. Standard design/print companies purely focus on putting the product together with pertinent information that technically works as supplied by the client.

Creative design agencies still possess the quality and relevance of information that customers have come to expect, though it has a greater focus on the aesthetic part. It also makes use of the traditional marketing “wow factor” in order to capture the attention of its audience, and leave a more lasting impression than those of the competition.

Take a billboard, for example, with … [Read More]

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