For a small business, marketing your services effectively whilst on a budget, can be very challenging. From your brand identity to social media campaigns, there are a range of things which can be done to increase traffic to your website. Here are a few of our favourite top-tips to help market your small Business this year!
Make sure your business is marketed on the right channels
There are a variety of channels that businesses can be found on, but it can be a waste of time trying all of them. Instead, you need to know which channels are appropriate for your business. For example, if you’re a B2B service provider, LinkedIn would be the best suited as you can connect with potential buyers. It’s also a great place to share company news.
However, if you are a fashion or crafts business, Instagram would be a great channel to promote your products/services on!
Mixing up your content
So now you’re posting on the right channels, it’s important to mix up your content on your pages to always keep viewers interested. It can be hard for a small business to have time to do all this, which is why we have a team of online marketers who can create and schedule your posts monthly.
Email marketing is an excellent way to stay in contact with expected customers. Collecting email addresses from previous/future customers is a great way to direct promotions to the right target audience.
Promote your most interesting products and services
By promoting your most interesting products and services on a few channels, can really increase traffic onto your website. If more people are seeing your products, then there is a higher chance they will look into it further. By creating quality content and posting consistently, can really keep customers engaged.
Measure your businesses analytics
Measuring your businesses google analytics can be time-consuming, but this is a great way to find out more about how your website is doing and what needs to be improved. It helps you create appropriate objectives for your business in the future to help growth.
Understand how your competitors work
If you’re creating high-quality content- you want it to be seen. By understanding what your competitors are ranking for, can help you include the appropriate keywords onto your website, to make sure people are finding you for the right reasons.
At The Studio 4, we can help with all of these things. We specialise in marketing businesses to increase traffic to websites and overall help with the growth of your business.
With our team of Online marketers, we can help your business achieve increases in engagement on social media by doing a range of different things.
To find out more about marketing your small Business, visit our website or contact us today!