The Studio 4 Blog
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Blog Archives

Do you like your customers?

The customer is always right. But do you have to like them too?

Social networking has changed the way many firms handle customer service. And those same social networking sites have given other firms the type of PR headaches they have spent years studiously trying to avoid.

Learning how to make best use of social networking sites is vitally important these days. A growing number of companies are taken a carefully considered and measured approach to using social media channels to interact with their customers…and even to like them.

Customer engagement has never been so easy...or so immediate

These companies are actively engaging in a very public conversation with people who buy their products and services, causing a mini revolution in terms of traditional customer service.

Social networking is revolutionising customer service. There are more and more examples of companies using Twitter to deal with individual customer complaints and get … [Read More]

Marketing your company in 2012

January may feel like a bit of blur. Christmas only seems as if it was yesterday and you are already waving bye bye to the first month of the year. But it’s not too late to focus on a handful of changes that could really make a difference to how you market your company in 2012.

Here’s what we think you should have on your radar.

1. Invest in content

We find that a lack of good quality content is the single biggest marketing barrier that our clients face on a day to day basis. Content more often than not ends up in a rush job with that empty feeling of “things could have been so much better”, or it is written by your marketing agency with very little client input provided. It is important that you realise it is you that live and breathe your products or services so … [Read More]

SOPA, PIPA & ACTA

You may have heard in the news recently of all the controversy around the Stop Online Piracy Act – a United States bill introduced by Lamar S. Smith.  The purpose of the bill is to extend the ability of the U.S Government for fighting Online Piracy.  Any website that has copyright material uploaded to it by any user (not even an employee) would have to take responsibility for it – this could mean a prison sentence of up to 5 years.  The majority of tech companies have an issue with the bill because it is quite vague and gives the Government a lot of leverage.

If SOPA passes in its current state it would mean new web based companies that focus on user content and social media would have an incredibly hard time getting off the ground.  This is mostly due to them starting with a small work force and … [Read More]