The Studio 4 Blog
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Blog Archives

Christmas is coming… Especially for TV adverts

It seems there is a common theme this year with all the big company’s Christmas adverts, and strangely enough it isn’t showcasing the many products and gifts you can buy. It is much deeper than that, with each company putting their own spin on what Christmas means besides giving shampoo sets and socks to our nearest and dearest. If you want to view the adverts, click on the image.

The advert that has caused the biggest storm this year has to be the John Lewis advert. This includes a boy and his friend, Monty the Penguin, going through the run up to Christmas, showing a strong friendship and enjoying many moments together. The main focus of the fairly long advert, just over 2 minutes long, is one of companionship and love, which sadly Monty the Penguin doesn’t have. The climax on Christmas morning is when the boy, Sam, gives Monty … [Read More]

Technology and Privacy

With all the latest scandals in the news about leaked photos and information from Apple’s iCloud, it really makes you wonder how private our online presence and other aspects of our lives are.

A few weeks ago compromising photos of several big name celebrities where leaked online for the whole world to see. The hacker claimed that it was possible because of a weak link in Apple’s iCloud security system. This begs the question to how secure our personal information and property is online. Not only this, but where else is our privacy being breeched by other technology.

CCTV is not a new thing in our society, but for those of you who are concerned about your privacy will have already considered the fact that perhaps CCTV is not only there for your safety and to catch criminals, but also have a log of your whereabouts whenever you are in … [Read More]

Technology: Have We Gone Too Far?

It’s hard to imagine a world without technology. Everywhere you look there are computers, phones, TVs and machines. Believe it or not though, we used to be able to manage without these everyday necessities and not that long ago either. If you sit in a waiting room now without staring at your phone, or don’t buy half your Christmas presents from Amazon, you’re considered strange. But why has the world come to this? What was wrong with having a conversation with someone, or actually going to the shops to buy something?

I believe the answer is laziness. It’s a million times easier to press a few buttons than to deal with the hassle of trying to find the particular brand of sausages you simply must have that Tesco have inconveniently moved from where they were last week. And queues. I can think of a million and 1 better things to … [Read More]

How to create a successful company blog

With the internet’s growing community it is no secret that content is king. Both social media and SEO campaigns require a vast amount of content in order to be successful.

A company blog is a fantastic asset for this purpose if created and managed effectively. Creating a blog gives you a platform to talk openly about your products, services and market place. In doing so you will hopefully engage with your client base and draw them in.

The question on most peoples minds however will be how to create a successful blog. Well, there are many platforms out there that allow you do to this. Having the time however to sit and write content and manage the blog effectively is usually where companies fall down.

This is where blog management companies come in. If your interested in utilising a blog as part of your online marketing strategy then enlisting the … [Read More]

Are students being misled in the computer science curriculum?

Since the launch of the internet in the early mid-1980s, web development and design have become a fundamental aspect of many company websites which have increased in popularity with a general trend in the advancement of computer science and technology. We should also take into consideration that more than 2 billion people use the internet, with 70% of users using it every day. However, schools and the government are unsupportive of the development in technology leaving children unaware of the impact that it has on society.

This includes the government miss-selling the computing curriculum which emphasises programming rather than computer science in general; which leaves web development and design unimplemented in children’s education. This is part of the government’s plan to produce the next generation of computer programmers although teachers alone do not fully understand what the curriculum entails.

In a world that revolutionised the idea of computer science and … [Read More]