Category: News

An introduction to the new Google Analytics 4

Digital by The Studio 40 comments

Information is power, if you want to understand how users interact with your websites, its necessary to use specific tools to understand their behaviour. One of the most used tools is Google universal analytics, in 2021 Google launched a new version under the name of google analytics 4. In this article we will explain the main differences between this new version ‘Google analytics 4’ and the old one ‘Google universal analytic’.

Google universal analytics was first developed with the idea to provide valuable insights into who is visiting the site, and what pages they are viewing. To achieve these factors effectively Universal analytics was focused on the number of visits and pageviews a website had. This provided a general idea of users interests however it was difficult to understand the behaviours of these users. 

Google has now shifted their focus to be more on events instead of the number of … [Read More]

A recap of 2021

News by Hannah0 comments

The world continued to evolve this year following the global pandemic and the effects it has had on nearly every sector. With some industries growing more than ever and consumer behaviour drastically changing, content makers were required to be more flexible and agile. 

Research suggests that 68% of companies set plans to increase their content marketing budget in 2021, with the majority claiming that Search Engine Optimisation (SEO) was the most effective marketing tactic in 2020. This is proven thanks to search traffic increasing by 22% in 2020 for the 1,000 most popular websites worldwide.

Global and national lockdowns resulted in conversations being brought online, google classroom was one of the most popular topics searched in 2021 as a result of the education sector turning to online platforms to teach classes. 

Despite living in unprecedented times, 2021 enables the world to continue moving forward. 

Key trends of 2021

Online shopping… [Read More]

iOS 14 Mobile Tracking Changes – How Advertisers are Adapting

News by Hannah0 comments

It has now been several months since the latest iOS update from Apple which saw the implementation of mobile tracking changes. One of the biggest questions that has been asked within the Advertising industry is how have we adapted?

What is the big iOS 14 update?

At the start of 2021 Apple released their latest update which would impact the way in which advertisers reach their audience. Following the update users will be required to opt-in to an app tracking their activity outside of the platform.

What is the issue of the update? 

The main concern of this update for advertising purposes is solely based upon the fact that ad campaigns have been created for a specific target audience, created based on their behavior online. If an app is unable to track that information ads will be forced to become generic and so in time could be less effective. 

Another … [Read More]

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